Zuckerberg excited: AI will add huge corpus of content to social feeds
When I watched Mark Zuckerberg’s latest briefing, the first thing that struck me was his claim that AI could become the next growth engine for Meta. He talked about AI-generated articles, videos and other media joining the stream of posts from friends and professional creators. The feed, he said, has already moved away from just showing what people you know share, turning into something that looks more like a marketplace of influencer content.
Now he wants machines to add their own pieces, maybe on a permanent basis. It sounds like the plan is to let algorithms crank out stories at scale, widening the mix of things we see each day. He framed the shift as an evolution of the social experience, not a total overhaul, so the new AI output would sit alongside friend updates and creator-sponsored posts.
Zuckerberg even hinted that this could add a “huge corpus of content” to the platform, perhaps the start of a new era, though it’s still unclear how users will react.
Zuckerberg said AI will add a 'huge corpus of content' to social media. "Social media has gone through two eras so far," Zuckerberg said. "First was when all content was from friends, family, and accounts that you followed directly.
The second was when we added all of the Creator content." Though Zuckerberg stops short of calling AI the third era of social media, it's clear that the technology will be heavily involved in what comes next. Zuckerberg said that recommendation systems that "deeply understand" AI-generated posts and "show you the right content" will become "increasingly valuable." The company has already begun embedding AI tools across its apps and is now experimenting with dedicated AI social apps, too. Meta CFO Susan Li said people generated over 20 billion images within the company's new Vibes app, which serves up a feed of AI-generated videos, similar to OpenAI's Sora.
Will users even notice the shift? Zuckerberg says AI will dump a massive pile of content into our feeds, pushing the creator era he’s been talking about. He thinks AI makes it easier to crank out and remix stuff that spreads online, and that this will just be another layer on top of the recommendation engine.
The comments, however, are pretty thin on details. How Meta plans to filter, label or moderate that flood is still fuzzy. The company hasn’t said how the algorithm will juggle AI-generated posts with the usual friend-and-family updates, nor what safety nets might be in place.
Some critics already wonder if the sheer volume will water down personal connections or swamp us with synthetic material. Still, the CEO’s excitement makes it seem like the project will roll out soon. Without more data, it’s hard to gauge the real effect on user experience or on the authenticity of what we see.
The coming rollout will probably show whether the extra corpus boosts engagement or just adds a new headache for the platform. It won’t be quiet.
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Common Questions Answered
What does Zuckerberg mean by a "huge corpus of content" that AI will add to social feeds?
Zuckerberg is referring to a massive volume of AI‑generated posts that will appear alongside traditional user‑generated updates and creator content. He envisions this influx as a new layer of material that can be recommended, shared, and remixed across Meta’s platforms.
How does Zuckerberg characterize the two previous eras of social media before the proposed AI era?
He says the first era consisted of content solely from friends, family, and accounts users followed directly. The second era introduced a "Creator" layer, where influencer‑driven posts and professional media became a major part of the feed.
In what way does Meta plan to integrate AI‑generated posts into its recommendation system?
According to the briefing, AI‑generated posts will be treated as another category of content that the recommendation algorithms can surface to users. The system will blend these posts with existing friend and creator material, expanding the pool of items the algorithm can rank and suggest.
What uncertainties remain about how Meta will filter, label, or moderate the influx of AI‑generated content?
The article notes that Meta has not disclosed specific mechanisms for detecting or labeling AI‑created posts, nor how moderation policies will be applied. It remains unclear how the platform will balance AI content with human‑generated posts to prevent misinformation or spam.