Editorial illustration for Sam Altman says OpenAI’s Super Bowl ad focuses on builders, not Anthropic jokes
OpenAI's Super Bowl Ad Targets Tech Builders Directly
Sam Altman says OpenAI’s Super Bowl ad focuses on builders, not Anthropic jokes
Anthropic’s Super Bowl commercial made him laugh, but it also made Sam Altman wince. The OpenAI CEO doesn’t mince words: the ad is funny, yes, but it’s also dishonest. A critique of theoretical deceptive ads, delivered in a deceptive way.
Altman calls it “doublespeak.” He insists OpenAI would never run such a spot. Instead, his company’s own Super Bowl ad takes a different lane, one that’s about builders, not jokes. The message is simple: anyone can now build anything.
No gimmicks. No straw men. Just the quiet conviction that the best product speaks for itself.
Ads are always separate and clearly labeled." According to Altman, OpenAI's Super Bowl ad is "about builders, and how anyone can now build anything." First, the good part of the Anthropic ads: they are funny, and I laughed. But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won't do exactly this; we would obviously never run ads in the way Anthropic depicts them.
We are not stupid and we know our users would reject that. I guess it's on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren't real, but a Super Bowl ad is not where I would expect it.
The real battle isn’t about who lands the funnier punchline. It’s about whether an AI company trust its own product enough to simply show it working. Anthropic tried to look clever by inventing a straw man.
OpenAI chose to look credible by inviting the world to build. One ad mocks a future that doesn’t exist. The other dares you to create one that does.
Between the joke and the invitation, the winner is obvious.
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Common Questions Answered
What details did OpenAI reveal about their $14 million Super Bowl commercial?
[theverge.com](https://theverge.com/openai/608476/openai-super-bowl-chatgpt-commercial) reported that the commercial used a pointillism-inspired animation style tracing humanity's technological evolution from early tools like fire to modern breakthroughs. The 60-second spot culminated with modern AI applications showing ChatGPT handling everyday tasks like drafting business plans and language tutoring.
How did OpenAI approach the messaging of their Super Bowl advertisement?
According to [theverge.com](https://theverge.com/openai/608476/openai-super-bowl-chatgpt-commercial), the commercial deliberately avoided mentioning AGI or superintelligence. Instead, CMO Kate Rouch wanted the message to feel relevant to the estimated 130 million Super Bowl viewers, many of whom might have no prior familiarity with AI.
What technology did OpenAI use in creating the Super Bowl commercial?
[theverge.com](https://theverge.com/openai/608476/openai-super-bowl-chatgpt-commercial) revealed that OpenAI used their text-to-video AI Sora during the commercial's conception to rapidly prototype ideas and explore different camera treatments. The final animation was created through a different process, though Sora played a key role in the initial creative exploration.
