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ChatGPT regains web traffic share; Gemini's surge fades. AI chatbot usage data on a screen.

Editorial illustration for ChatGPT regains 55.5% web traffic share as Gemini's surge fades

ChatGPT Reclaims 55.5% Web Traffic as Gemini Fades

4 min read

ChatGPT's share of AI chatbot website visits climbed to 55.5 percent, according to Similarweb data, up from 52.7 percent three months earlier. That recovery comes after a stretch in which Google's Gemini ate into OpenAI's lead. Gemini had pushed its own share up to 27.8 percent before slipping back to 25.6 percent, a sign that whatever drove its brief surge has cooled off.

The bigger story sits in the year-over-year numbers. ChatGPT commanded 73.3 percent of chatbot traffic a year ago, meaning it has shed nearly 18 points even while reclaiming ground in recent months. Gemini has roughly doubled its share over the same period.

Anthropic's Claude jumped from 1.9 to 9.3 percent, a much steeper climb than any of the smaller players managed. DeepSeek, Grok, Copilot, and Perplexity are still stuck in single digits, none of them cracking 4 percent.

Those figures only capture web traffic, though, and that's a narrowing window into how people actually reach these tools now. Google can route Gemini use through Android push notifications that skip the browser entirely, and OpenAI has its own mobile app and desktop client pulling users away from the sites these numbers track.

Similarweb data shows ChatGPT still dominates AI chatbot website traffic and has recently regained share, climbing from 52.7 percent three months ago to 55.5 percent.

Why this matters

The month-to-month swing back toward ChatGPT doesn't erase the bigger trend developers should track: OpenAI's share has fallen from 73.3 percent to 55.5 percent over the year, and that ground didn't vanish, it went to Gemini and especially Claude, which grew nearly fivefold to 9.3 percent. For founders building on these APIs, that's the real signal. Traffic share bounces month to month, but the year-over-year redistribution shows users are actually willing to switch chatbots, not just default to whoever launched first.

Google's Gemini bump likely owes something to distribution through Search and Android, which is worth remembering before crediting model quality alone. Claude's climb, on the other hand, looks more like genuine product pull. If you're picking a foundation model or hedging across providers, this data argues against assuming ChatGPT's lead is durable by default.

The smaller players, DeepSeek, Grok, Copilot, Perplexity, are still stuck under 4 percent each, so for now this is a three-way race, not a wide-open field.

Common Questions Answered

What is ChatGPT's current web traffic share compared to three months ago?

According to Similarweb data, ChatGPT's share of AI chatbot website visits climbed to 55.5 percent, up from 52.7 percent three months earlier. This represents a recovery in market share after a period where Google's Gemini had gained ground in the competitive AI chatbot landscape.

How has Google's Gemini's market share changed recently?

Gemini's web traffic share peaked at 27.8 percent before slipping back to 25.6 percent, indicating that the surge driving its brief comeback has cooled off. This decline suggests that whatever factors contributed to Gemini's temporary gains have lost momentum in the market.

What does the year-over-year traffic data reveal about OpenAI's market position?

ChatGPT's share has fallen significantly from 73.3 percent a year ago to 55.5 percent currently, representing an 17.8 percentage point decline. This lost market share has been redistributed primarily to Gemini and especially Claude, which grew nearly fivefold to 9.3 percent, demonstrating that users are increasingly willing to switch between different AI chatbots.

Why should developers building on AI APIs pay attention to year-over-year traffic trends rather than monthly fluctuations?

While month-to-month traffic swings can be misleading, the year-over-year redistribution of market share reveals genuine user behavior patterns and long-term adoption trends. The significant shift away from ChatGPT toward competitors like Claude and Gemini indicates a fundamental willingness among users to explore alternative chatbots, which is a critical signal for developers choosing which APIs to build upon.

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