Salesforce Debuts Agentforce 360 to Capture Enterprise AI Market Share
On Monday Salesforce rolled out Agentforce 360, the biggest AI-agent platform it’s offered so far, just as the company gears up for its Dreamforce event a few weeks away. The timing feels intentional - analysts are already talking about an enterprise AI market that could hit $1.3 trillion by 2032, and Salesforce clearly wants a piece of that.
That push comes amid growing pressure from the likes of Microsoft, which has baked AI into its Dynamics 365 suite, and from Oracle and SAP, both of which have poured money into AI projects. Pure-play AI startups are also snapping up enterprise contracts with niche tools. By launching Agentforce 360, Salesforce seems to be trying to pull all its AI bits together rather than scattering them across separate add-ons.
It’s a crucial moment. Last fiscal year the firm posted $34.5 billion in revenue, but growth slowed to 11 % - the weakest pace since 2010. While Einstein has been around for a while, Agentforce 360 looks like a bolder effort to deliver AI agents that can handle complex tasks in sales, service and marketing. Whether customers see enough return on investment will likely decide how far this gamble goes.
Salesforce announced Monday the latest version of its AI agent platform as the company looks to lure enterprises to its AI software in an increasingly crowded market. The customer relations manager giant unveiled the new platform, branded Agentforce 360, ahead of its annual Dreamforce customer conference that kicks off October 14. This newer version of Agentforce includes new ways to instruct AI agents through text, a new platform to build and deploy agents, and new infrastructure for messaging app Slack, among others. A notable aspect of Agentforce 360 is its new AI agent prompting tool, called Agent Script, which will be released in beta in November.
Salesforce dropping Agentforce 360 right before Dreamforce feels deliberate. By getting the product out a week ahead of the conference, the company can ride the buzz and maybe pull a lot of its existing enterprise clients into the conversation. It comes at a time when rivals - from Microsoft down to a handful of startups - are pushing their own AI automation kits, so the pressure is real.
The AI market for businesses is moving past simple chat bots; we’re starting to see agents that can stitch together several steps in a workflow. Salesforce’s bundle - new instruction methods, a dedicated building platform and a messaging layer - looks like a shot at being the one-stop shop for firms that don’t want a patchwork of tools. In the end, adoption will tell the story.
The feature list is impressive, but customers will likely judge Agentforce 360 on whether it actually speeds up work and shows a clear ROI. Its fate should give us a clue about whether large-scale AI agents are ready for mainstream corporate use.
Further Reading
- Dreamforce 2025: The Top Announcements, ft. Agentforce 360, The New Slack, & Apromore Acquisition - CX Today
- Welcome to the Agentic Enterprise: With Agentforce 360, Salesforce Elevates Human Potential in the Age of AI - Salesforce Investor Relations
- Salesforce Unveils 'Agentforce 360' at Dreamforce '25 - Salesforce Ben
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Common Questions Answered
What are the three key new features included in Agentforce 360?
Agentforce 360 includes new ways to instruct AI agents through text, a new platform to build and deploy agents, and new infrastructure to support these complex systems. These features are designed to move beyond simple chatbots and enable the handling of multi-step workflows for enterprise customers.
Why is the timing of the Agentforce 360 launch significant for Salesforce?
The launch is strategically timed just ahead of Salesforce's annual Dreamforce conference, which kicks off on October 14. This positioning allows the company to generate significant momentum among its core enterprise customers during a major industry event.
How does Agentforce 360 represent Salesforce's strategy in the competitive enterprise AI market?
Agentforce 360 signals Salesforce's strategic move to capture a larger slice of the enterprise AI market, which analysts project could reach $1.3 trillion. The platform is a direct response to increasing competition from companies like Microsoft and various startups that are aggressively pushing their own AI automation tools.