Salesforce and OpenAI Expand Partnership, Integrating Agentforce 360 with Advanced AI Models
When Salesforce and OpenAI announced their latest move on Tuesday, it felt like they were finally putting the pieces together. The two giants are expanding their tie-up so that Salesforce’s Agentforce 360 platform slips right into the daily flow of millions of users. Agentforce 360 - a bundle of AI agents that help with customer service, sales and marketing - will now run on OpenAI’s newest models.
In practice, that means you could pull those agents into a ChatGPT chat or a Slack channel, not just the Salesforce UI. It’s a clear sign they’re trying to blend enterprise software with generative AI in a way that feels less like a separate tool and more like an extra set of hands. The goal, apparently, is to make the kind of automation that used to need a specialist team feel as simple as sending a message.
According to the release, the partnership will let users tap into Agentforce 360 directly from the platforms where they already work - ChatGPT, Slack and the usual Salesforce apps - without having to jump through extra hoops.
Salesforce and OpenAI have expanded their strategic partnership to integrate Salesforce’s Agentforce 360 platform and OpenAI’s frontier models across ChatGPT, Slack, and enterprise workflows, the companies announced on Tuesday. The collaboration will allow users to access Salesforce’s Agentforce 360 directly in ChatGPT, where they can query sales records, review customer conversations, and build Tableau visualisations using natural language prompts. Salesforce said more details on the availability of Agentforce 360 apps and Agentforce Commerce in ChatGPT will be announced in the coming months.
ChatGPT and Codex integrations in Slack are available now. Businesses will also be able to use OpenAI’s latest frontier models, including GPT-5, to create AI agents and prompts within the Salesforce Platform. A new commerce experience will extend to ChatGPT, allowing merchants using Agentforce Commerce to reach millions of potential US customers through Instant Checkout while maintaining control over their data and relationships.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected,” said Sam Altman, co-founder and CEO of OpenAI.
Embedding OpenAI’s models deeper into Salesforce feels like the next move most of us expected on the AI road for enterprises. We’re past the era of chatbots that only field generic FAQs; now the idea is to slip smarts straight into the apps where reps actually click. The rubber-meet-the-road will be how smoothly those assistants fit into the messy, day-to-day sales and support routines.
Asking a CRM in plain English sounds great, but the payoff really depends on how clean and secure the underlying data are. As the partnership settles, I suspect we’ll see more vertical-focused use cases rather than one-size-fits-all tools. The big question remains: will these helpers truly cut down work for people, or just become another system to juggle?
Right now the expanded deal tells me the sprint to stitch AI into core business processes is picking up speed, aiming to turn tangled data into something anyone can act on.
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Common Questions Answered
What is Agentforce 360 and how is it being integrated with OpenAI's models?
Agentforce 360 is Salesforce's suite of AI agents designed specifically for customer service, sales, and marketing functions. The expanded partnership integrates this platform directly with OpenAI's most advanced frontier models, embedding these powerful tools within the Salesforce ecosystem and ChatGPT.
What specific tasks can users perform by accessing Agentforce 360 directly in ChatGPT?
Users can leverage natural language prompts within ChatGPT to query sales records and review past customer conversations. Additionally, the integration enables users to build Tableau visualizations directly through conversational commands, streamlining data analysis.
According to the article, what is the primary challenge for the success of this Salesforce-OpenAI integration?
The primary challenge identified is the execution and how smoothly these AI tools function within the complex reality of daily sales and support workflows. The true value of querying a CRM with natural language hinges on its practical performance in real-world enterprise environments.
Beyond ChatGPT, which other platforms will feature the integrated Agentforce 360 and OpenAI models?
The expanded partnership will deploy the integrated tools across Slack and various enterprise workflows. This multi-platform approach ensures users can access the AI capabilities within the communication and operational systems where their work actually happens.