Pinterest launches AI shopping assistant Thursday, suggesting looks
When you think of Pinterest, you probably picture endless boards of home décor, fashion finds and DIY hacks - but until now the site never really talked back. Starting this Thursday, though, it’s rolling out a chat-style feature that lets you type what you’re looking for and get back a stream of images that match. It seems to be part of a wider trend among visual-first apps to turn casual scrolling into something a bit more guided, maybe keeping folks in the app longer and smoothing the jump from “I like that” to “I’ll buy it.” For a platform built on pictures, being able to ask a question and receive a hand-picked set of looks feels like a logical next step, though I’m not sure how well the AI will read subtle style cues or turn them into useful picks. Below, the announcement spells out what the new tool actually does and what you can expect when you give it a try.
Move over Andy Sachs, Pinterest is launching an AI-enabled shopping assistant that aims to suggest your next look. Beginning on Thursday, and over the coming weeks and months, Pinterest users will be able to talk to the visual platform about what they're shopping or searching for. The Pinterest Assistant will come back with personalized recommendations based on the user's saved collections and whatever pins are currently up on their screen, and briefly narrate the results. Pinterest's new AI shopping assistant helps you pick a fit CEO Bill Ready thinks Pinterest's Gen Z users will like talking to it.
When Pinterest rolled out its new AI-enabled shopping helper on Thursday, the promise was simple: you can talk to the app about your style and it will pull out picks from the pins you’ve saved and the boards you’re browsing. Over the next few weeks and months the feature should start popping up with short narrated suggestions. For anyone who leans on pictures rather than text, being able to speak straight to Pinterest might make finding ideas feel a lot easier.
But the rollout also raises a few doubts. It’s not clear how well the AI will read spoken intent when the screen is packed with images, and we haven’t seen any numbers on whether users will actually prefer a voice-first flow to the usual scrolling. Because the assistant leans on the pins you already have, it could run out of fresh options if your collections are narrow.
Pinterest hasn’t explained how the narration will deal with vague questions or if the system will improve after you correct it. So, while the assistant adds a new way to shop, its real effect on buying habits is still up in the air.
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Common Questions Answered
When will Pinterest's AI shopping assistant become available to users?
The AI shopping assistant launches on Thursday and will be rolled out gradually over the next several weeks and months. Early users will be able to start conversing with the assistant immediately after the launch.
How does the Pinterest Assistant generate personalized visual recommendations?
It analyzes a user's saved collections and the pins currently displayed on their screen, then uses AI to suggest outfits or items that match the described preferences. The assistant also provides brief narrated summaries of the recommended looks.
What type of interaction does the new Pinterest AI feature support for shoppers?
Shoppers can speak or type natural language queries describing what they’re looking for, and the assistant responds with visual recommendations and short audio narration. This conversational layer aims to turn passive browsing into a guided discovery experience.
What potential concerns does the rollout of Pinterest's AI-enabled shopping helper raise?
While the feature promises streamlined discovery, questions remain about the accuracy of its style suggestions and how well it interprets user intent. Additionally, users may be concerned about how the assistant leverages personal data from saved collections.