Google AI Advisors Let Users Probe Performance with Conversational “Why” Queries
Google’s new AI Advisors aim to turn data dashboards into a dialogue. Instead of scrolling through charts or digging into CSVs, marketers can now ask the system to explain shifts in their metrics. The shift matters because many teams still rely on static reports that hide the “why” behind spikes and dips.
By letting users pose natural‑language questions, the tool promises to surface insights without the usual manual cross‑checking. It’s a subtle but practical change: you type a query, and the assistant parses the underlying logs, attribution tables and trend lines to craft an answer. For product managers juggling daily performance spikes, that could mean faster root‑cause analysis and fewer hours spent in spreadsheets.
The approach also hints at a broader move toward conversational analytics, where the interface itself becomes a partner in interpreting data. Below, the documentation shows exactly how a “why” question about a sudden user surge on a specific date is handled.
(2) Investigate performance changes with "Why" questions Analytics Advisor's conversational experience allows you to investigate performance without manually sifting through reports. When you ask a direct question like: "Why did my active users spike on September 25th?", Analytics Advisor performs a key driver analysis, identifying and attributing the reasons for spikes or drops to pinpoint the root cause. Crucially, it prioritizes drivers that are most relevant to achieving your business outcomes.
Its conversational flow and follow-up questions guide you deeper into your data, accelerating your path from analysis to action. (3) Move from insight to action Analytics Advisor doesn't stop at insights: it guides you toward an optimized approach by delivering growth recommendations with specific, step-by-step instructions. You can follow your key driver analysis with an ask for tangible recommendations on your strategy, like this: "Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?" It then suggests growth opportunities by prioritizing the highest-value actions that align with your business goals.
Ads Advisor and Analytics Advisor: your always-on advantage During the holiday season and beyond, speed and precision are key for campaign success. Ads Advisor and Analytics Advisor can help get you there. These tools will be available for you to try in early December: log into your Google Ads and Google Analytics accounts to explore one or either of these experiences yourself.
Will advertisers find real value in these new agents? Google says the Gemini‑powered Ads Advisor and Analytics Advisor are designed to surface insights without the usual manual digging. The tools launch for all English‑language accounts on Google Ads and Google Analytics this month, with a global rollout slated for early December.
By phrasing a question like “Why did my active users spike on September 25th?” the Analytics Advisor promises to trace the underlying cause. Yet the description stops short of explaining how the system surfaces data or what metrics it weighs. Consequently, it’s unclear whether the advisors will consistently surface actionable recommendations or merely surface surface‑level explanations.
Advertisers can expect a conversational interface, but the impact on campaign performance remains to be measured. In practice, the success of these agents will depend on integration with existing workflows and the fidelity of the Gemini models in real‑world scenarios. Until broader feedback emerges, the true benefit of the advisors is still uncertain.
Further Reading
- Google launches AI-powered advisors - Search Engine Land
- Google's AI advisors: agentic tools to drive impact and insights - Google Blog
- Google AI 2025: What Marketers Need to Know About New Features - Site-Seeker
- What Google's 2025 Report Reveals About Agentic AI - Aligned Automation
Common Questions Answered
What does Google’s AI Advisors allow marketers to do with data dashboards?
Google’s AI Advisors turn static data dashboards into a conversational interface, letting marketers ask natural‑language “why” questions. The system then performs a key driver analysis to surface the underlying reasons for metric changes, eliminating the need to manually scroll through charts or CSV files.
How does the Analytics Advisor identify the cause of an active‑users spike on September 25th?
When a user asks, “Why did my active users spike on September 25th?”, the Analytics Advisor runs a key driver analysis that attributes the spike to specific factors. It then prioritizes the most relevant drivers that impact the advertiser’s goals, pinpointing the root cause without manual digging.
Which Google tools are powered by Gemini for the new AI Advisors, and when will they be rolled out?
Both the Gemini‑powered Ads Advisor and the Gemini‑powered Analytics Advisor are part of the launch. They become available to all English‑language Google Ads and Google Analytics accounts this month, with a broader global rollout scheduled for early December.
What advantage do “Why” queries in the Analytics Advisor provide over traditional static reports?
“Why” queries let users instantly surface insights and root‑cause explanations that static reports hide behind charts and tables. This conversational approach reduces manual cross‑checking, speeds up decision‑making, and highlights the most relevant performance drivers automatically.