Google AI Advisors Let Users Probe Performance with Conversational “Why” Queries
Google just rolled out AI Advisors that try to turn a boring dashboard into a conversation. Instead of hunting through charts or opening CSV files, a marketer can type something like “why did clicks drop last Tuesday?” and get a quick explanation. It seems many teams still cling to static reports that hide the reasons behind spikes and dips, so this could be handy.
The assistant looks at the raw logs, attribution tables and trend lines, then spits out an answer in plain language. For a product manager dealing with a sudden traffic surge, that might shave off a few hours of spreadsheet wrestling. I’m not sure it will replace deep analysis, but it probably makes the first pass faster.
The whole thing feels like a step toward conversational analytics - the tool becomes more of a partner than a button you click. Below, the docs show exactly how a “why” question about a user surge on a given date is processed.
(2) Investigate performance changes with "Why" questions Analytics Advisor's conversational experience allows you to investigate performance without manually sifting through reports. When you ask a direct question like: "Why did my active users spike on September 25th?", Analytics Advisor performs a key driver analysis, identifying and attributing the reasons for spikes or drops to pinpoint the root cause. Crucially, it prioritizes drivers that are most relevant to achieving your business outcomes.
Its conversational flow and follow-up questions guide you deeper into your data, accelerating your path from analysis to action. (3) Move from insight to action Analytics Advisor doesn't stop at insights: it guides you toward an optimized approach by delivering growth recommendations with specific, step-by-step instructions. You can follow your key driver analysis with an ask for tangible recommendations on your strategy, like this: "Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?" It then suggests growth opportunities by prioritizing the highest-value actions that align with your business goals.
Ads Advisor and Analytics Advisor: your always-on advantage During the holiday season and beyond, speed and precision are key for campaign success. Ads Advisor and Analytics Advisor can help get you there. These tools will be available for you to try in early December: log into your Google Ads and Google Analytics accounts to explore one or either of these experiences yourself.
Advertisers are being asked to try out Google’s Gemini-powered Ads Advisor and Analytics Advisor, which claim to pull insights without the usual manual digging. The tools roll out to all English-language accounts on Google Ads and Google Analytics this month, with a wider global launch planned for early December. If you type something like “Why did my active users spike on September 25th?” the Analytics Advisor says it will trace the cause.
The product page, however, doesn’t spell out how the system picks data or which metrics matter most. That leaves it unclear whether the advisors will consistently deliver actionable tips or just give a quick explanation. Users will get a chat-style interface, but we still don’t know how much it will move campaign performance.
In real use, the value will probably hinge on how well the agents fit into existing workflows and how accurate the Gemini models prove to be in everyday scenarios. Until more marketers share results, the real benefit remains a bit of a question mark.
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Common Questions Answered
What does Google’s AI Advisors allow marketers to do with data dashboards?
Google’s AI Advisors turn static data dashboards into a conversational interface, letting marketers ask natural‑language “why” questions. The system then performs a key driver analysis to surface the underlying reasons for metric changes, eliminating the need to manually scroll through charts or CSV files.
How does the Analytics Advisor identify the cause of an active‑users spike on September 25th?
When a user asks, “Why did my active users spike on September 25th?”, the Analytics Advisor runs a key driver analysis that attributes the spike to specific factors. It then prioritizes the most relevant drivers that impact the advertiser’s goals, pinpointing the root cause without manual digging.
Which Google tools are powered by Gemini for the new AI Advisors, and when will they be rolled out?
Both the Gemini‑powered Ads Advisor and the Gemini‑powered Analytics Advisor are part of the launch. They become available to all English‑language Google Ads and Google Analytics accounts this month, with a broader global rollout scheduled for early December.
What advantage do “Why” queries in the Analytics Advisor provide over traditional static reports?
“Why” queries let users instantly surface insights and root‑cause explanations that static reports hide behind charts and tables. This conversational approach reduces manual cross‑checking, speeds up decision‑making, and highlights the most relevant performance drivers automatically.