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Apple to Deploy Custom Google Gemini Model for Apple Intelligence

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• 3 min read

Apple is turning to a bespoke version of Google’s Gemini model to power what it calls “Apple Intelligence.” The move follows a series of setbacks that have left the iPhone maker’s AI roadmap looking uncertain. After postponing the launch of new, AI‑driven features for Siri, the company appears to have re‑evaluated its options. In June, Bloomberg reported that executives weighed alternatives from OpenAI and Anthropic before, according to the same source, settling on a partnership with Google.

The decision to customize Gemini suggests Apple wants tighter integration with its hardware and services, while still tapping a proven large‑language model. Yet the shift also hints at internal pressure to catch up with competitors that have already rolled out generative‑AI capabilities. Here’s the thing: the scramble to get back on track is evident in the latest statements from Apple’s leadership, which lead directly into the following quote.

*Apple has been scrambling to get back on track after the company delayed the rollout of new AI‑powered features inside Siri. In June, Bloomberg reported that Apple had weighed using models from OpenAI or Anthropic to power the new Siri before reportedly settling on a partnership with Google. This ag*

Apple has been scrambling to get back on track after the company delayed the rollout of new AI-powered features inside Siri. In June, Bloomberg reported that Apple had weighed using models from OpenAI or Anthropic to power the new Siri before reportedly settling on a partnership with Google. This agreement is separate from plans to integrate Gemini's chatbot features into Siri, similar to what it already does with ChatGPT, according to Bloomberg.

Last week, Apple CEO Tim Cook told investors that the new Siri is set to arrive next spring, while also leaving the door open for more third-party AI integrations with Apple Intelligence. Though Apple is reportedly moving forward on a deal with Google, Bloomberg says Apple will continue developing its own AI technology that it could use to eventually replace Gemini.

Related Topics: #Apple Intelligence #Google Gemini #Siri #OpenAI #Anthropic #Tim Cook #large-language model #generative AI

Apple’s decision to tap Google’s Gemini model marks a clear shift in its AI strategy. By licensing a custom version for roughly $1 billion a year, the company hopes to inject fresh capabilities into Siri, including summary generation and planning assistance. Costs are steep.

The move follows a delayed rollout of AI‑enhanced features that left the product lagging behind competitors. Bloomberg reports that Apple weighed alternatives from OpenAI and Anthropic before settling on the Google partnership, suggesting a pragmatic rather than visionary approach. Yet the true impact of a Gemini‑based backend on user experience remains uncertain; early tests have not been disclosed.

The annual fee also raises questions about cost‑effectiveness, especially as Apple balances internal development with external licensing. While the integration could accelerate Siri’s evolution, it’s unclear whether the custom model will deliver the promised improvements at scale. Apple’s scramble to catch up underscores the competitive pressure in the AI‑assistant market, but the outcome will depend on execution rather than the headline partnership alone.

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Common Questions Answered

Why is Apple licensing a custom version of Google Gemini for Apple Intelligence?

Apple chose to license a bespoke Gemini model to quickly add advanced AI capabilities to Siri after delays with its own AI roadmap. The partnership provides features like summary generation and planning assistance, helping Apple catch up with competitors.

How much does Apple’s agreement with Google for the Gemini model cost?

The licensing deal is reported to cost roughly $1 billion per year. This substantial investment reflects Apple’s commitment to revitalize its AI offerings despite the high expense.

What alternatives did Apple consider before partnering with Google for its AI features?

According to Bloomberg, Apple evaluated models from OpenAI and Anthropic as possible power sources for new Siri capabilities. Ultimately, the company settled on a partnership with Google, separating the Gemini integration from other chatbot plans.

What new functionalities are expected to be added to Siri through Apple Intelligence?

Apple Intelligence aims to introduce summary generation and planning assistance within Siri. These enhancements are intended to provide more context-aware and proactive user experiences.