AI Tool Automates Real Estate Listing Creation in Minutes

Any real estate agent can create “exactly that, at home, in minutes,” says Alok Gupta, a former product manager at Facebook and software engineer at Snapchat who cofounded AutoReel, an app that allows realtors to turn images from their property listings into videos. He said that between 500 and 1,000 new listing videos are being created with AutoReel every day, with realtors across the US and even in New Zealand and India using the technology to market thousands of properties. This is one of many AI tools, including more familiar ones like OpenAI’s ChatGPT and Google’s Gemini, that are quickly reshaping the real estate industry into something that isn’t necessarily, well, real. “I’ve been at a few conferences over the past few weeks, and just anecdotally speaking, we’ll ask out of 100 people in the audience how many are using AI, and I’d say 80 to 90 percent of people raise their hand,” says Dan Weisman, the director of innovation strategy at the National Association of Realtors, the largest real estate trade association in the US.