Editorial illustration for Samsung's New TV Feature Lets You Ask Questions About On-Screen Content in Real Time
Samsung TVs Get AI Companion for Real-Time Content Queries
Samsung adds Vision AI Companion, an AI Bixby, to TVs for real-time queries
Imagine watching a show and suddenly wondering about an actor's background, without reaching for your phone or hitting pause. Samsung's latest TV idea might change how we interact with entertainment.
The tech giant is pushing boundaries with a new AI-powered feature that transforms passive viewing into an interactive experience. Smart TVs are about to get significantly smarter, blending on-screen content with real-time information retrieval.
Samsung's approach goes beyond traditional voice commands. By integrating an advanced generative AI system into their televisions, viewers can now engage directly with what they're watching.
But here's the intriguing part: this isn't just another tech gimmick. The feature promises to bridge the gap between curiosity and instant knowledge, turning your living room into an intelligent, responsive environment.
Curious how this might work in practice? Samsung's Vision AI Companion is poised to redefine our relationship with television.
Vision AI Companion will let you ask questions about what's on screen in real time. Vision AI Companion is based on an upgraded, generative AI-based version of Samsung's virtual assistant Bixby. Samsung suggests you can use it to ask questions about on-screen content -- what that actor is famous for, who painted that artwork, or what the final score was in a football game.
It can go beyond that though, offering TV and movie recommendations along with cooking advice, travel tips, and local restaurant discovery. It's powered by generative AI, combining various models including Microsoft Copilot and Perplexity, and Samsung says it can handle natural conversation, including context and follow-up questions. Since it's built into the TV, there'll be a visual element to answers too.
Vision AI Companion will become the central hub for Samsung's other AI features, including AI picture optimization and real-time translation. Samsung first announced the feature at the IFA trade show in September, but says it's now available across the company's 2025 TV lineup.
Samsung's leap into AI-enhanced television viewing feels like a natural evolution of smart home tech. The Vision AI Companion transforms passive TV watching into an interactive experience, letting viewers instantly satisfy curiosity about on-screen content.
Imagine pausing a movie and asking who that actor is, or getting instant context during a documentary - all without reaching for a phone. The generative AI behind Bixby seems poised to make entertainment more engaging and informative.
But questions remain about how smoothly this technology will work in real-world scenarios. Samsung's pitch suggests everything from actor trivia to cooking tips could be just a voice command away. Still, the actual user experience will determine whether this feels revolutionary or just another tech gimmick.
For now, it's an intriguing glimpse into how AI might reshape our relationship with screens. Viewers could soon treat their TVs more like intelligent companions than simple entertainment devices. Whether that's exciting or slightly unnerving probably depends on your comfort with AI integration.
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Common Questions Answered
How does Samsung's Vision AI Companion transform TV viewing experiences?
Samsung's Vision AI Companion uses generative AI to enable real-time interactive questioning about on-screen content, allowing viewers to instantly get information about actors, artwork, or game scores. This feature turns passive TV watching into an engaging, information-rich experience by providing instant context and details without interrupting the viewing flow.
What types of questions can users ask the Vision AI Companion on Samsung TVs?
Users can ask a wide range of questions about on-screen content, including identifying actors, learning about artwork, checking sports game scores, and receiving personalized recommendations. Beyond entertainment-related queries, the AI can also provide additional services like cooking advice, travel tips, and local restaurant suggestions.
How is the Vision AI Companion powered on Samsung's smart TVs?
The Vision AI Companion is based on an upgraded, generative AI version of Samsung's virtual assistant Bixby, designed to provide intelligent and contextual responses to viewers' questions. This advanced AI technology enables seamless, real-time information retrieval directly through the television interface.