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LLMs & Generative AI

Samsung adds Vision AI Companion, an AI Bixby, to TVs for real‑time queries

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• 3 min read

Samsung is rolling out a new AI feature for its television lineup, branding it as a “Vision AI Companion.” The move upgrades the company’s long‑standing Bixby assistant with generative‑AI capabilities, turning a standard remote‑control voice prompt into something that can actually see what’s playing. While the tech is impressive, the real test will be how seamlessly it can answer spontaneous questions about a movie, a sports broadcast, or a news segment without lag. Here’s the thing: the companion is designed to work in real time, meaning you could pause a drama and instantly learn more about the cast, plot twists, or even background details that usually require a quick web search.

Samsung pitches the feature as a way to deepen the viewing experience, turning a passive screen into an interactive source of information. The company says the upgrade builds on Bixby’s existing voice platform, but now adds a visual layer that can interpret what’s on display.

Vision AI Companion will let you ask questions about what's on screen in real time. Vision AI Companion is based on an upgraded, generative AI-based version of Samsung's virtual assistant Bixby. Samsung suggests you can use it to ask questions about on-screen content -- what that actor is famous for.

Vision AI Companion will let you ask questions about what's on screen in real time. Vision AI Companion is based on an upgraded, generative AI-based version of Samsung's virtual assistant Bixby. Samsung suggests you can use it to ask questions about on-screen content -- what that actor is famous for, who painted that artwork, or what the final score was in a football game.

It can go beyond that though, offering TV and movie recommendations along with cooking advice, travel tips, and local restaurant discovery. It's powered by generative AI, combining various models including Microsoft Copilot and Perplexity, and Samsung says it can handle natural conversation, including context and follow-up questions. Since it's built into the TV, there'll be a visual element to answers too.

Vision AI Companion will become the central hub for Samsung's other AI features, including AI picture optimization and real-time translation. Samsung first announced the feature at the IFA trade show in September, but says it's now available across the company's 2025 TV lineup.

Related Topics: #Vision AI Companion #Bixby #generative AI #Microsoft Copilot #Perplexity #Samsung #real time

Vision AI Companion arrives on Samsung's 2025 TVs, promising real‑time answers about on‑screen content. Yet, how seamless the interaction will be remains unclear. Because the feature relies on an upgraded, generative‑AI version of Bixby, it can, for example, tell you what an actor is famous for, or explain plot points as you watch.

The rollout includes support for several languages, suggesting a broad reach, but the article does not detail how language handling performs under diverse accents. Moreover, the description stops at the basic query function; it offers no insight into latency, privacy safeguards, or integration with existing TV settings. And while Samsung frames the companion as a conversational layer, the practical limits of its knowledge base are unknown.

In short, the addition marks a step toward more interactive home entertainment, but whether it will become a routinely used tool or remain a novelty feature is still to be determined. Users will have to test the claims themselves.

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Common Questions Answered

What is the Vision AI Companion and how does it enhance Samsung's Bixby?

Vision AI Companion is Samsung's upgraded, generative‑AI version of the Bixby virtual assistant. It adds visual understanding to voice commands, allowing the assistant to see what’s playing on the screen and respond with context‑aware information.

How does Vision AI Companion provide real‑time answers about on‑screen content?

The feature analyzes the video feed in real time and uses generative AI to generate answers within seconds. Users can ask about actors, artwork, scores, or plot details, and the system replies without noticeable lag.

What kinds of questions can users ask Vision AI Companion during a sports broadcast?

During a sports broadcast, users can inquire about the current score, player statistics, team rankings, or historical match outcomes. The assistant draws from live visual data and its AI knowledge base to deliver immediate responses.

Which Samsung TV models will receive Vision AI Companion and what language support is promised?

Vision AI Companion rolls out on Samsung's 2025 television lineup, covering all new models released that year. Samsung states the feature supports several languages, though the article notes it does not detail performance with diverse accents.