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Clipto founder, a man in his 40s, smiles confidently; AI video search valued at $250M after 20 years.

Editorial illustration for Clipto's AI video search valued at USD 250M after founder's 20-year pursuit

Clipto's AI video search valued at USD 250M after...

3 min read

Henry Kang has spent nearly 20 years trying to solve the same problem from different angles: how do you find one thing buried inside an ocean of files. His latest attempt, a San Francisco startup called Clipto, just raised $15 million in an all-equity round that values the company at $250 million post-money. The backers include HSG, formerly known as Sequoia China, along with GL Ventures, EnvisionX Capital, Palm Drive Capital, and individual investors Hans Tung and Lu Zhang, plus 522 Ventures.

Clipto indexes videos, audio, images, meetings, and other files sitting on a user's computer, then lets people search by describing what they want rather than digging through folders. It also plugs into tools like ChatGPT and Claude, so users can ask an AI assistant to track something down instead of doing it themselves.

The bet is that this becomes its own category of software rather than a feature bolted onto products people already use, a question Adobe, Apple, and Google are also circling as generative AI floods the world with more content than anyone can sort through by hand. Kang's path to Clipto runs through a PhD at Carnegie Mellon and two earlier startups.

Clipto indexes videos, audio, images, meetings, and other files on a user’s computer. Instead of scrolling through folders to find what you need, users can search by describing what they’re looking for or ask ChatGPT, Claude, or other AI tools to find it for them.

Why this matters

Kang's twenty-year runway from robot memory systems to a $250M valuation is a reminder that "AI search for video" isn't a ChatGPT-era invention, it's an old problem that finally has the compute and models to make it tractable. That matters for founders because the hard part was never the idea, it was waiting for the underlying tech to catch up, which means timing and patience count for more than being first to say the words "AI video search." For developers and researchers, Clipto's bet raises the real question the summary flags but doesn't answer: does this stay a standalone category, or does Adobe, Apple, or Google fold it into tools people already pay for? History with search, notes, and photo tagging suggests platform owners tend to absorb useful indexing features rather than let a $250M startup own the layer. Anyone building here should watch whether Clipto can lock in enterprise workflows fast enough to matter before a bigger player ships the same thing as a checkbox feature.

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