Editorial illustration for Krafton Launches 'AI First' Strategy to Transform PUBG and InZOI Game Development
Krafton's AI Revolution: Transforming PUBG and Game Design
Krafton adopts ‘AI First’ strategy, boosting AI use across PUBG and InZOI
Gaming's biggest players are racing to integrate artificial intelligence, and Krafton is making its boldest move yet. The South Korean game developer, known for global hits like PUBG: Battlegrounds, is reimagining how technology can reshape game creation from the ground up.
Krafton isn't just dabbling in AI, it's planning a wholesale transformation. The company's new strategic approach signals a potential shift in how video games are conceptualized, designed, and brought to market.
By targeting core operational processes, Krafton aims to do more than experiment. Its "AI First" strategy suggests a fundamental rethinking of game development workflows, with potential implications for productivity and creative potential.
The move comes at a critical moment for the gaming industry. As competition intensifies and development costs soar, AI represents both a cost-cutting tool and a creative accelerator for forward-thinking companies.
For Krafton, this isn't just about technology. It's about staying competitive in an increasingly complex global gaming landscape.
Krafton, the company behind games such as PUBG: Battlegrounds and the Sims-like InZOI, is making a big push into using AI within the company. Under this new “AI First” strategy, Krafton plans to use agentic AI to help automate work and implement an “AI-centric” management system, according to a press release. PUBG maker Krafton is turning into an ‘AI first’ game company It’s planning to spend nearly $70 million on a GPU cluster to support its efforts.
It’s planning to spend nearly $70 million on a GPU cluster to support its efforts. The company also plans to spend more than 100 billion Korean won, a figure that equates to nearly $70 million, to build a GPU cluster. Using its infrastructure, Krafton will pursue “AI workflow automation, AI R&D, and in-game AI service enhancements,” the release says.
Krafton aims to complete its AI platform by the second half of next year. The company is also going to invest about ₩30 billion every year to help employees apply AI tools into their work, and it will also update its “HR policies and organizational management systems” in support of the “AI First” strategy. Tech companies like Shopify and Duolingo have made AI a key part of their internal operations as well, and Krafton may not be the only big gaming company to make big structural changes due to AI.
Krafton's bold "AI First" strategy signals a significant shift in game development. The company is betting big on artificial intelligence, with plans to invest nearly $70 million in GPU infrastructure to support its vision.
By embracing agentic AI across PUBG and InZOI, Krafton seems poised to reimagine how games are created and managed. The approach suggests a fundamental rethinking of workflow, with AI potentially automating complex development tasks.
Still, questions linger about how deeply AI will transform their creative processes. While automation promises efficiency, the human touch in game design remains critical. Krafton's commitment appears serious, but the practical buildation will be key.
The $70 million GPU cluster investment underscores the company's serious intent. It's not just talk - Krafton is putting substantial resources behind its AI-centric vision. Whether this strategy will revolutionize game development or become another tech experiment remains to be seen.
For now, Krafton's move represents a fascinating experiment in integrating AI more deeply into interactive entertainment. Game developers worldwide will likely watch closely.
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Common Questions Answered
How much is Krafton investing in GPU infrastructure to support its AI First strategy?
Krafton is planning to spend nearly $70 million on a GPU cluster to support its AI initiatives. This significant investment demonstrates the company's serious commitment to integrating artificial intelligence across its game development processes.
What specific games will be impacted by Krafton's new AI First approach?
Krafton's AI First strategy will directly impact two of its major game titles: PUBG: Battlegrounds and InZOI. The company plans to use agentic AI to help automate work and implement an AI-centric management system across these game development projects.
What does Krafton's 'AI First' strategy aim to transform in game development?
Krafton's AI First strategy aims to fundamentally reshape how video games are conceptualized, designed, and brought to market. By embracing agentic AI, the company seeks to automate complex development tasks and potentially revolutionize workflow in game creation.