Editorial illustration for Salesforce and AWS Deepen Partnership, Target USD 60B Revenue by 2030
Salesforce and AWS Forge $60B Cloud AI Partnership by 2030
Salesforce expands AWS tie-up, aims for $60 B revenue by 2030, backs agentic enterprises
Salesforce wants to make $60 billion by 2030. To get there, it’s betting everything on a fuzzy, expensive idea it calls the “agentic enterprise.” That’s a business run by swarms of AI agents. And on October 16, the company doubled down, revealing a deeper partnership with Amazon Web Services. The deal directly tethers Salesforce’s grand AI vision to AWS’s servers.
Salesforce has reinforced its long-standing partnership with Amazon Web Services (AWS) on October 16, unveiling a new phase of collaboration centred on accelerating the rise of “agentic enterprises.” These are businesses powered by interoperable AI agents capable of transforming customer operations, the company announced. The announcement comes as Salesforce separately outlined its bold financial ambition to surpass $60 billion in revenue by fiscal year 2030, signalling confidence in AI-led growth and long-term profitability. In their latest joint initiative, Salesforce and AWS are expanding integrations across Amazon Bedrock, Amazon Connect, and Data 360 to help enterprises deploy secure, multi-vendor AI agents at scale.
AI systems using standards like Model Context Protocol (MCP) and Agent2Agent (A2A) streamline functions such as customer service and data collaboration. “This next phase of the Salesforce and AWS partnership is about helping businesses continue to evolve into agentic enterprises where every company operates with infinite capacity, precision, and speed by pairing human expertise with AI-powered agents,” said Brian Landsman, CEO of AppExchange and Global Partnerships.
The platform integrations are concrete. The $60 billion target is a stark, public measure of faith. For it to hit, Salesforce’s customers must buy into this agentic vision—completely, and for years.
It’s a massive assumption. The pitch? Efficiency at an infinite scale: AI handling tickets, managing data, running processes.
Fewer human hours on drudgery. That’s the practical promise beneath the jargon. But the sheer scale of the bet reveals the depth of the doubt.
You don’t announce a target that bold and a partnership this foundational if you’re confident the market is already sold. You do it to convince the market to buy. Salesforce is building the machinery for a future it must first describe, then sell, then deliver.
AWS gets paid either way.
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Common Questions Answered
What is an 'agentic enterprise' according to the Salesforce and AWS partnership?
An 'agentic enterprise' refers to businesses powered by interoperable AI agents that can transform customer operations. These AI agents are designed to enhance business processes and interactions through advanced technological integration and intelligent automation.
What revenue target has Salesforce set for fiscal year 2030?
Salesforce has set an ambitious goal of surpassing $60 billion in revenue by fiscal year 2030. This target reflects the company's strong confidence in AI-driven growth and strategic partnerships, particularly with Amazon Web Services.
How does the Salesforce-AWS partnership aim to transform business technology?
The partnership focuses on accelerating the development of 'agentic enterprises' through advanced AI and cloud infrastructure collaboration. By combining Salesforce's enterprise software expertise with AWS's cloud capabilities, they seek to create more intelligent and interconnected business systems.
Further Reading
- Salesforce and AWS deepen partnership to boost AI-powered agentic enterprises - Analytics India Magazine
- Salesforce, AWS Deepen Collaboration to Launch Agentforce 360 for AWS - Salesforce News
- Salesforce, AWS Collaboration Accelerates AI Transformation for Agentic Enterprises - Salesforce News
- Expanded Salesforce and AWS Partnership Announced at re:Invent 2023 - Salesforce DevOps
- Salesforce Products to be Offered on AWS Marketplace in Expanded Partnership - CX Today
