Salesforce expands AWS tie-up, aims for $60 B revenue by 2030, backs agentic enterprises
On October 16, Salesforce said it is moving to the next phase of its long-standing partnership with Amazon Web Services. The two firms hinted that the new work will try to speed up what they call “agentic enterprises” - companies that lean on interoperable AI agents to reshape how they deal with customers. In the same briefing, Salesforce’s chief executive floated a revenue goal of $60 billion by 2030 and linked that target to a deeper tie-in with AWS.
The partnership itself isn’t new, but the focus on AI-driven agents feels like a shift in how both sides picture value. It looks like they expect cloud-based AI infrastructure to deliver the efficiency gains they promise, although the exact roadmap is still pretty vague. Analysts are left guessing how the promised interoperability will work at scale.
For me, the move seems to underline Salesforce’s push to embed more of its services inside the AWS ecosystem as it chases that long-term financial goal.
Salesforce has reinforced its long-standing partnership with Amazon Web Services (AWS) on October 16, unveiling a new phase of collaboration centred on accelerating the rise of “agentic enterprises.” These are businesses powered by interoperable AI agents capable of transforming customer operations, the company announced. The announcement comes as Salesforce separately outlined its bold financial ambition to surpass $60 billion in revenue by fiscal year 2030, signalling confidence in AI-led growth and long-term profitability. In their latest joint initiative, Salesforce and AWS are expanding integrations across Amazon Bedrock, Amazon Connect, and Data 360 to help enterprises deploy secure, multi-vendor AI agents at scale.
AI systems using standards like Model Context Protocol (MCP) and Agent2Agent (A2A) streamline functions such as customer service and data collaboration. “This next phase of the Salesforce and AWS partnership is about helping businesses continue to evolve into agentic enterprises where every company operates with infinite capacity, precision, and speed by pairing human expertise with AI-powered agents,” said Brian Landsman, CEO of AppExchange and Global Partnerships.
The new AWS tie-up is supposed to give a lift, but whether it will hit the mark is still up in the air. Salesforce says the deal will speed the rise of “agentic enterprises” - companies run by interoperable AI agents that reshape how customers are served. They rolled out this phase on October 16, leaning on a relationship with Amazon Web Services that’s been going on for years.
At the same time, executives floated a revenue goal north of $60 billion by fiscal 2030, tying the number to AI-driven growth. The ambition is obvious; the road to get there, however, is hazy. Critics point out that spreading interoperable agents across varied client bases could hit integration snags, privacy worries, and a need for massive cloud capacity.
The forecast also assumes AI adoption will outpace rivals and that the AWS link will turn into real market share. Salesforce sounds confident, yet we haven’t seen the numbers yet. As the partnership deepens, I’ll be watching for hard data that either backs up or busts the lofty revenue outlook.
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Common Questions Answered
What is the primary focus of the expanded Salesforce and AWS partnership announced on October 16?
The partnership focuses on accelerating the rise of 'agentic enterprises,' which are businesses powered by interoperable AI agents designed to transform customer operations. This new phase builds upon the companies' long-standing relationship to drive AI-driven growth.
How does Salesforce's $60 billion revenue ambition for 2030 relate to the AWS partnership?
Salesforce's executives have directly tied the ambitious $60 billion revenue target for fiscal year 2030 to the deeper integration and growth expected from the expanded AWS collaboration. The company signals confidence that the focus on agentic enterprises will be a key driver in achieving this financial goal.
What are 'agentic enterprises' as defined in the Salesforce and AWS announcement?
According to the announcement, agentic enterprises are businesses that rely on interoperable AI agents to reshape and transform their customer operations. This concept is central to the new phase of the partnership aimed at speeding the adoption of such AI-powered business models.