Razer CEO says gamers embrace AI in game development, citing Ava headset

Razer’s chief executive took the stage at the company’s latest showcase, a room buzzing with developers, streamers and a handful of early-adopter gamers. While the audience expected new hardware specs, the conversation quickly turned to something less tangible: artificial intelligence. The CEO pointed to the Ava headset—equipped with outward-facing cameras and on-board AI processors—as proof that the line between player and creator is blurring.

“Gamers love AI in game dev — they just don’t know it yet,” he said, suggesting that the technology is already shaping experiences, even if most players aren’t aware of it. He argued that AI can shave weeks off development cycles, letting studios iterate faster and focus on polish rather than grunt work. The implication?

If developers can lean on intelligent tools, the games that land on shelves could become richer, more responsive, and delivered on tighter timelines. That line of thinking leads directly into the CEO’s next point about the role of AI in the industry’s future.