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OpenAI logo on a screen, with text "Pro plan $100" and "Codex users" highlighting new pricing and targets.

Editorial illustration for OpenAI cuts Pro plan to USD 100, targeting heavy Codex users and adjusts Plus usage

OpenAI Pro Plan Drops to $100, Targets Dev Market

OpenAI cuts Pro plan to USD 100, targeting heavy Codex users and adjusts Plus usage

Updated: 3 min read

OpenAI just slashed the price of its Pro plan in half, from $200 to $100. That move targets a specific user: the developer or researcher burning through long, costly Codex sessions. But there's a quieter shift for the casual crowd. The company is also smoothing out weekly usage on its $20 Plus tier, preventing those heavy daily bursts.

OpenAI says the new Pro plan is built for users who need longer, more involved Codex sessions. At the same time, the company is tweaking Codex usage on the Plus plan so sessions are spread more evenly throughout the week instead of being burned through in a single day. According to OpenAI, the Plus plan at $20 per month is still the best value for everyday Codex usage, while the new Pro tier gives heavy users a more affordable way to step up.

The new pricing also significantly undercuts Pro-level offerings from Anthropic and Google, which start at $200 and up. The old $200 Pro tier still exists as the "highest usage option for those who need even greater capacity," but it's no longer listed on the pricing page, suggesting OpenAI may be quietly phasing it out.

Suddenly, Anthropic and Google have to justify why their pro tiers cost twice as much. For most people, the Plus plan will do. But OpenAI’s bet is clear: the developers and tinkerers who actually push these models will flock to a plan priced a full hundred dollars lower.

It’s an aggressive squeeze. The cost of serious AI work just dropped, and the competition is now on the back foot.

Common Questions Answered

How much does OpenAI's new Pro plan cost, and what makes it different from the Plus plan?

OpenAI's new Pro plan is priced at $100, which is half of its previous $200 tier and offers five times the Codex usage compared to the $20 Plus plan. The Pro plan is specifically designed for heavy users who need longer, more involved Codex sessions, while the Plus plan remains the best value for everyday Codex usage.

What changes is OpenAI making to Codex usage on the Plus plan?

OpenAI is adjusting the Codex usage on the Plus plan to spread daily limits more evenly throughout the week, moving away from the previous practice of users exhausting their entire daily quota in a single burst. This change aims to provide a more balanced and consistent experience for users of the Plus plan.

How does OpenAI's new Pro plan pricing compare to competitors like Anthropic and Google?

By pricing the Pro plan at $100, OpenAI is positioning itself below the pricing of comparable developer offerings from Anthropic and Google. This strategic pricing move makes the Pro plan more affordable for heavy Codex users while maintaining competitive positioning in the market.

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