Editorial illustration for Healthify and Novo Nordisk Launch AI Obesity Support Program with Ria
AI Powers Personalized Obesity Support via Healthify-Novo Nordisk
Healthify and Novo Nordisk India debut AI-driven obesity support program with Ria
Obesity management is getting a high-tech makeover. Healthify and Novo Nordisk India are betting on artificial intelligence to transform how patients track and improve their health journeys.
The companies have launched an new AI-powered support program centered around Ria, a digital companion designed to provide personalized obesity treatment guidance. This isn't just another wellness app - it's a strategic approach to helping patients navigate complex lifestyle and medical interventions.
By integrating conversational AI directly into treatment protocols, the partnership aims to solve a critical challenge in chronic disease management: sustained patient engagement. Traditional obesity support often falls short, leaving patients feeling isolated and overwhelmed.
Ria represents a potential breakthrough. The AI platform promises to do more than simply track metrics - it will dynamically adapt recommendations based on individual patient needs, medication changes, and evolving health patterns.
The collaboration signals a broader trend: healthcare technology that feels less like a tool and more like a personalized coach.
Healthify's proprietary AI ecosystem, anchored by its conversational intelligence engine, Ria, assists users throughout their treatment cycles by analysing their nutrition patterns, providing real-time recommendations, and offering adaptive guidance as their medication and lifestyle needs evolve. By combining this AI layer with Healthify's network of more than 500 dietitians and coaches, the PSP delivers a hybrid model of care that brings scale, personalisation, and clinical consistency to India's growing population of people living with obesity. The program aligns with a rising need for holistic obesity care.
As more patients begin GLP-1 treatments, clinicians are increasingly emphasising structured lifestyle interventions, such as personalised nutrition planning, exercise routines, sleep monitoring, and progress tracking, to ensure sustainable weight management. The Healthify-Novo Nordisk PSP integrates these elements into a single, AI-orchestrated experience, enabling patients to track their habits, understand their metabolic responses, and maintain adherence through proactive nudges and data-driven insights. This partnership allows us to bring AI-enabled, dietitian-guided personalised care to more patients across India, and the insights we gather here will help shape future global programs," said Tushar Vashisht, Co-founder & CEO of Healthify.Recently, Ria 3.0 was released, showing the evolution of Healthify's AI stack and moving beyond older voice assistants that relied on transcribing speech before generating a response.
The collaboration between Healthify and Novo Nordisk signals a promising approach to obesity management in India. Their AI-powered support program, driven by the conversational intelligence engine Ria, offers a nuanced solution that goes beyond traditional healthcare interventions.
Ria's capability to analyze nutrition patterns and provide real-time, adaptive guidance could be a game-changer for personalized treatment. By integrating AI with a network of over 500 dietitians and coaches, the program creates a hybrid care model that balances technological precision with human expertise.
This initiative suggests a potential shift in how chronic conditions like obesity might be managed. The system's ability to evolve recommendations based on changing medication and lifestyle needs indicates a more dynamic, responsive approach to health support.
Still, the true measure of success will be user experience and health outcomes. Novo Nordisk and Healthify are betting on AI's potential to make obesity management more accessible, personalized, and effective for Indian patients.
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Common Questions Answered
How does Ria's AI technology support obesity treatment for patients?
Ria is a digital companion that uses AI to analyze nutrition patterns and provide real-time, personalized recommendations for obesity management. The conversational intelligence engine offers adaptive guidance that evolves with the patient's medication and lifestyle needs, creating a comprehensive support system.
What makes the Healthify and Novo Nordisk obesity support program unique?
The program combines an AI-powered digital companion with a network of over 500 dietitians and coaches, creating a hybrid care model that delivers personalized, scalable, and clinically consistent treatment. This approach integrates technological intelligence with human expertise to support patients throughout their obesity treatment journey.
What specific capabilities does Ria's AI ecosystem offer for patient support?
Ria's AI ecosystem provides comprehensive support by analyzing nutrition patterns, generating real-time health recommendations, and offering adaptive guidance that changes as patients' medical and lifestyle needs evolve. The system is designed to create a personalized and dynamic approach to obesity management.