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Google Pixel and Samsung Galaxy phones with AI features, contrasting Apple's delayed AI, ad withdrawn.

Editorial illustration for Google and Samsung roll out AI features Apple delayed, ad withdrawn

Samsung Galaxy AI Gets Perplexity Assistant Upgrade

Google and Samsung roll out AI features Apple delayed, ad withdrawn

Updated: 3 min read

Apple promised the future. Then it pulled the ad and pushed that future into a foggy, uncertain horizon, maybe as far off as iOS 27. Google and Samsung just snatched that same future and shipped it, beta bumps and all.

The new Gemini features are here, live on devices, daring developers to let an AI dig through their apps. It’s a gamble with real edge cases: the infamous DoorDash problem, where nobody knows if delivery apps will play nice. But the message is clear.

While Apple hesitated, its rivals sprinted. Now Cupertino has a lot more than a delayed feature set to catch up on, it has lost the narrative.

When Apple announced the features would be delayed, the company even pulled an advertisement showing off the features. And based on reporting from Bloomberg, some of the features may not arrive until iOS 27. There are still many questions about Gemini's new capabilities, of course.

We'll have to try them to see if they are as useful and functional as advertised -- Google is calling this initial launch a "beta," so there could be some rough edges. And we don't know how many developers will actually let Gemini browse through their apps on behalf of users, which Verge editor-in-chief Nilay Patel likes to call the DoorDash problem. (Google says Gemini will be able to work in "select rideshare and food apps.") But Google seems to have leapfrogged Apple in a big way, and now Apple has even more to do to catch up.

Google just showed the world what “ready” looks like. Samsung’s hardware, Gemini’s beta, and a handful of live apps, none of it is perfect, but it’s here. Apple, meanwhile, is still pulling ads and pushing timelines into a future that keeps receding.

The DoorDash problem is real; users may find Gemini’s app-scanning abilities underwhelming. But the gap isn’t just technical, it’s strategic. Google shipped.

Apple stalled. And in the race to make an AI assistant that actually assists, shipping first carries weight. Apple can still catch up, iOS 27 is a long way off, but they’ll need more than a delayed feature list to reclaim the lead.

They’ll need to prove they understand what urgency looks like.

Common Questions Answered

Why is Apple reportedly delaying Gemini-powered Siri features beyond iOS 26.4?

[9to5mac.com](https://9to5mac.com/2026/02/11/apple-reportedly-pushing-back-gemini-powered-siri-features-beyond-ios-26-4/) reports that Apple is facing internal challenges in getting the new Siri capabilities ready for release. The company is now considering spreading out the features across iOS 26.5 and potentially iOS 27, with specific challenges around personal data integration and voice-based in-app controls.

What specific AI assistant upgrades is Samsung introducing with One UI 8.5?

[digitaltrends.com](https://www.digitaltrends.com/phones/samsung-upgrades-bixby-beta-to-challenge-chatgpt-and-gemini-starting-in-one-ui-8-5/) indicates that Samsung is upgrading Bixby to understand more natural language commands and provide more contextual assistance. The new beta version aims to help users navigate complex phone settings more intuitively, allowing users to describe what they want in their own words instead of navigating multiple menus.

How much is Apple reportedly paying Google for Gemini AI integration?

[MacStories.net](https://www.macstories.net/notes/trying-to-make-sense-of-the-rumored-gemini-powered-siri-overhaul/) cites reporting that Apple will pay approximately $1 billion per year for Google's 1.2 trillion parameter AI model. The Gemini model will specifically handle Siri's summarization and planning functions, while some Siri features will continue to use Apple's in-house models.

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