Editorial illustration for Google and Samsung roll out AI features Apple delayed, ad withdrawn
Samsung Galaxy AI Gets Perplexity Assistant Upgrade
Google and Samsung roll out AI features Apple delayed, ad withdrawn
Google and Samsung have just put new AI-driven tools into the hands of consumers, a move that starkly contrasts with Apple’s more cautious rollout. The two tech giants announced the capabilities on Tuesday, touting tighter integration with their respective ecosystems and positioning the updates as the next step for voice assistants beyond Siri’s current limits. Apple, meanwhile, has postponed its own set of enhancements, even scrubbing a television spot that had showcased the promised functions.
Bloomberg’s reporting suggests the delayed features could be pushed back to the yet‑unreleased iOS 27, leaving developers and users alike to wonder how the gap will affect competition. While the specifics of Google’s Gemini platform remain under wraps, the industry is watching to see whether the new functionalities will deliver on the hype or simply add another layer of incremental change. The unfolding story raises questions about timing, market pressure, and how each company plans to differentiate its AI experience.
When Apple announced the features would be delayed, the company even pulled an advertisement showing off the features. And based on reporting from Bloomberg, some of the features may not arrive until iOS 27. There are still many questions about Gemini's new capabilities, of course.
We'll have to try them to see if they are as useful and functional as advertised -- Google is calling this initial launch a "beta," so there could be some rough edges. And we don't know how many developers will actually let Gemini browse through their apps on behalf of users, which Verge editor-in-chief Nilay Patel likes to call the DoorDash problem. (Google says Gemini will be able to work in "select rideshare and food apps.") But Google seems to have leapfrogged Apple in a big way, and now Apple has even more to do to catch up.
Google and Samsung have just rolled out AI capabilities that Apple promised for Siri but postponed. Gemini will soon handle multi‑step actions such as ordering food or hailing a ride, debuting on the Pixel 10, Pixel 10 Pro and the newly announced Galaxy S26. Meanwhile, Apple pulled an advertisement for the same features after announcing a delay, and Bloomberg reports they may not appear until iOS 27.
The contrast is stark, yet many details about Gemini’s new functions remain unclear. How well the system will integrate with existing apps, and whether it will match Apple’s original vision, still needs testing. Apple’s silence on a revised timeline leaves developers guessing.
Samsung’s involvement suggests a broader industry push, but the actual user experience is yet to be measured. In short, the rollout highlights a gap between announced intentions and delivered products, and the upcoming months will reveal whether the promised functionality lives up to early expectations. Only real‑world usage will confirm their value.
Further Reading
- Samsung to Double AI-Enabled Devices to 800 Million in 2026 - National CIO Review
- Galaxy AI: The Journey of Innovation - Samsung Newsroom
- Official Replay | The First Look 2026 | Samsung - Samsung YouTube
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Common Questions Answered
Why is Apple reportedly delaying Gemini-powered Siri features beyond iOS 26.4?
[9to5mac.com](https://9to5mac.com/2026/02/11/apple-reportedly-pushing-back-gemini-powered-siri-features-beyond-ios-26-4/) reports that Apple is facing internal challenges in getting the new Siri capabilities ready for release. The company is now considering spreading out the features across iOS 26.5 and potentially iOS 27, with specific challenges around personal data integration and voice-based in-app controls.
What specific AI assistant upgrades is Samsung introducing with One UI 8.5?
[digitaltrends.com](https://www.digitaltrends.com/phones/samsung-upgrades-bixby-beta-to-challenge-chatgpt-and-gemini-starting-in-one-ui-8-5/) indicates that Samsung is upgrading Bixby to understand more natural language commands and provide more contextual assistance. The new beta version aims to help users navigate complex phone settings more intuitively, allowing users to describe what they want in their own words instead of navigating multiple menus.
How much is Apple reportedly paying Google for Gemini AI integration?
[MacStories.net](https://www.macstories.net/notes/trying-to-make-sense-of-the-rumored-gemini-powered-siri-overhaul/) cites reporting that Apple will pay approximately $1 billion per year for Google's 1.2 trillion parameter AI model. The Gemini model will specifically handle Siri's summarization and planning functions, while some Siri features will continue to use Apple's in-house models.