Editorial illustration for ElevenLabs Names Karthik Rajaram India Country Head to Power AI Voice
ElevenLabs Taps Karthik Rajaram to Lead India Expansion
ElevenLabs Names Karthik Rajaram India Country Head to Power AI Voice
India is not just a market for artificial intelligence, it is the stage where the technology’s most vivid future is being written. ElevenLabs, the AI audio powerhouse that already commands the trust of more than 70% of Fortune 500 companies, has now placed its bet on that conviction. With the appointment of Karthik Rajaram as its India country head, the company is making a deliberate move to orchestrate the next wave of human-like, scalable voice experiences in a country where the use cases are exploding.
From media studios to customer call centers, from gaming consoles to classrooms, the demand for AI-generated speech that feels real is no longer nascent, it is clamoring for scale. And ElevenLabs, with its 13-member go-to-market team already embedded with partners like Meesho, Cars24, and JioStar, is positioning itself as the engine room of that transformation. As Carles Reina, the company’s vice president of international, puts it: India is central to the global roadmap.
Rajaram’s job is to turn that centrality into a narrative of trust, speed, and sheer audible possibility.
"India is at the epicentre of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to power the next wave of human-like, scalable, and trustworthy voice experiences," Rajaram said. "From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding." Carles Reina, vice president, international at ElevenLabs, said India would play a central role in the company's global plans. "India is one of the most important markets for the future of AI voice and audio," he said.
"With its massive developer ecosystem and fast-growing digital economy, India represents a significant opportunity for ElevenLabs." The appointment comes as ElevenLabs accelerates its expansion in India, with a growing local team and deeper engagement with enterprises, developers and creators. The company has built a 13-member go-to-market team in the country and works with Indian platforms such as Meesho, Cars24, 99acres, TVS Motor, Mahindra, JioStar and Pocket FM. Founded in 2022, ElevenLabs develops AI audio tools for enterprises, developers and creators.
The platform is used globally to generate lifelike speech, build AI voice agents in multiple languages and create audio content at scale, including by employees at more than 70% of Fortune 500 companies.
The move signals more than just a new hire. It’s a strategic bet on a market where the demand for human-like voice is already outpacing the infrastructure to deliver it. Karthik Rajaram doesn’t just inherit a team of 13; he steps into the middle of a rapidly rewiring ecosystem, where Meesho, JioStar, and TVS Motor are live test cases for what scalable audio can do.
ElevenLabs has the technology. Now it needs the local pulse. Rajaram’s job is to turn that pulse into a rhythm that works for Indian developers, enterprises, and creators alike, because the use cases are exploding, but so are the expectations.
The company’s global ambitions will live or die on how well it adapts its voices to India’s many tongues, its noisy call centers, its billion-plus listeners. This appointment isn’t an endnote. It’s the start of a much louder chapter.
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Common Questions Answered
How is ElevenLabs positioning its voice technology in the Indian market?
ElevenLabs views India as a critical market for AI voice technology, with potential applications across media, entertainment, customer engagement, gaming, and education. The company sees India as being at the epicentre of the global AI and digital content revolution, with massive potential for scalable and trustworthy voice experiences.
What role will Karthik Rajaram play in ElevenLabs' India strategy?
As the new general manager and India country head, Rajaram will be responsible for driving go-to-market strategy and revenue growth for ElevenLabs in India. He will also focus on forging key partnerships across AI, media, and enterprise sectors, leveraging his two-decade track record of scaling tech businesses.
What makes India a significant market for AI voice technology?
India represents a massive opportunity for AI voice technology due to its large digital ecosystem, diverse linguistic landscape, and rapid technological adoption. The market offers extensive use cases across multiple sectors, including media, customer engagement, gaming, and education, making it a critical growth area for AI-driven voice synthesis.
Further Reading
- ElevenLabs appoints Karthik Rajaram General Manager and Country Head for India — The Economic Times
- ElevenLabs appoints Karthik Rajaram as India head to drive AI voice growth — News9live
- ElevenLabs appoints Karthik Rajaram as General Manager and Country Head for India — exchange4media
- ElevenLabs appoints Karthik Rajaram as General Manager and Country Head for India — BestMediaInfo
