Editorial illustration for Apple agrees to USD 250 M settlement over claims Siri AI was delayed
Apple agrees to USD 250 M settlement over claims Siri AI...
Apple is cutting a $250 million settlement check. The paperwork hit a federal court Monday. It aims to resolve a class-action lawsuit claiming the company sold iPhone 15 and 16 models with marketing that promised a smarter, more capable Siri long before that version of the assistant was ready to work.
Plaintiffs argued Apple knew its touted AI features were unfinished but talked about them anyway to move units. Eligible customers could see up to $95 back per phone. The company admits no fault.
As a result, the complaint claims, people who bought the iPhone 15 or iPhone 16 believed they were paying for cutting-edge AI tools that were not actually available at the time of purchase. The lawsuit framed this as false advertising, and says Apple’s marketing influenced buying decisions based on features that were incomplete or delayed.
Mark the date: June 8. That's when WWDC starts. This quarter-billion-dollar settlement lands just days prior, a financial Band-Aid applied before the company is finally slated to demo the AI-powered Siri it started selling over a year ago.
The money pays customers for a delayed future. It tries, desperately, to reset the clock before the next big announcement. The cash is a footnote.
The lasting cost is clearer. A company built on selling a polished tomorrow got caught selling vapor.
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Common Questions Answered
Why is Apple paying a $250 million settlement related to Siri AI?
Apple agreed to the settlement to resolve a class-action lawsuit claiming the company marketed iPhone 15 and 16 models with promises of advanced Siri AI features that were not actually ready for use. Plaintiffs argued that Apple knowingly sold these phones with unfinished AI capabilities to boost sales, despite knowing the promised features would be delayed.
How much compensation can eligible customers receive from the Apple Siri settlement?
Eligible customers who purchased iPhone 15 and 16 models can receive up to $95 per phone as part of the settlement. The total $250 million payout is distributed among all qualifying class members based on their eligible device purchases.
When will Apple finally demonstrate the AI-powered Siri it promised to customers?
Apple is scheduled to demo the AI-powered Siri at WWDC (Worldwide Developers Conference) beginning on June 8. This demonstration comes over a year after the company initially marketed these advanced Siri features to iPhone 15 and 16 buyers, making the timing particularly significant given the settlement filing just days prior.
Did Apple admit wrongdoing in the Siri AI settlement agreement?
No, Apple did not admit fault as part of the settlement agreement. The company agreed to pay the $250 million to resolve the lawsuit while maintaining that it did not engage in wrongdoing regarding its marketing of Siri AI features.
Further Reading
- Apple to pay $250M to settle lawsuit over Siri’s delayed AI features — TechCrunch
- iPhone users could get up to $95 per device as Apple reaches $250M settlement over Siri delays — 9to5Mac
- Apple Settles $250m Lawsuit Over Siri AI Delay, Users to Receive Payouts - Tech | Business | Economy — TechEconomy
- Apple agrees to $250M legal settlement over delayed Siri AI upgrades — Tech Funding News
