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LLMs & Generative AI

Amazon’s ‘House of David’ used 350+ AI shots in season 2, creator unapologetic

2 min read

Amazon’s second‑season rollout of “House of David” quietly slipped more than 350 AI‑generated shots into its visual palette, a fact the show’s creator has refused to downplay. The sheer volume of machine‑crafted frames has sparked a debate that stretches beyond a single series, touching on how studios present—or conceal—the role of generative tools in mainstream content. While the series itself pushes forward with its narrative, the behind‑the‑scenes conversation has shifted toward audience perception: are viewers being told a marketing hook, or is the technology simply becoming another invisible brushstroke?

Critics argue that flagging every AI contribution can feel like a gimmick, whereas proponents claim transparency is essential. This tension frames a broader question about the future of credit and accountability in entertainment production. As the industry wrestles with these issues, Derek Slater, a tech policy strategist and founder of Proteus Strategies, offers a perspective that cuts to the heart of the matter.

"The use of AI has already started to fade into the background. …​"

The use of AI has already started to fade into the background. "I think part of what people seem to react to is pushing 'We did this with AI' as a marketing piece to get people excited or frustrated at something," says Derek Slater, a tech policy strategist and founder of Proteus Strategies. "This will be blended into the production process as another sort of editing and VFX tool and not treated as this bespoke, separate process." But while most of the millions of people watching House of David probably don't know that AI played a role, Erwin is adamant that he and other filmmakers who may be using the technology more quietly should be loud and proud--if not to influence consumers, then to signal a new frontier to the rest of the industry.

Related Topics: #AI #Amazon #House of David #Derek Slater #Proteus Strategies #VFX #generative tools #machine‑crafted frames #entertainment production #tech policy strategist

Did the AI‑laden opening deliver? The first minutes of season 2 show David slaying Goliath, while dust‑filled overlays mask crowds, armor and horses. Over 350 AI‑generated shots stitched the sequence together, a choice Jon Erwin says was forced by budget limits.

He isn’t apologising, and the show proceeds without overtly flagging the technology. Yet, as Derek Slater notes, the novelty of “we did this with AI” is already receding, turning into a background detail rather than a headline. Some viewers may notice the synthetic sheen; others might not.

The series walks a thin line between cost‑saving and artistic compromise, and it remains unclear whether the approach will affect audience engagement or set a precedent for future productions. Without transparent metrics, the impact stays ambiguous. In the end, House of David offers a biblical tale wrapped in a patchwork of digital tricks, leaving the effectiveness of that blend largely unproven.

Critics and fans alike will have to decide if the visual shortcuts serve the story or distract from it.

Further Reading

Common Questions Answered

How many AI-generated shots were used in the second season of “House of David”?

Over 350 AI-generated shots were incorporated into season 2, stitching together key sequences such as the opening where David slays Goliath. These frames were blended with dust-filled overlays to mask crowds, armor, and horses.

Why did creator Jon Erwin say the use of AI-generated shots was necessary for season 2?

Jon Erwin explained that budget limits forced the decision to rely on more than 350 AI-generated shots, allowing the production to achieve visual complexity without the cost of traditional VFX. The AI tools provided a cost-effective way to create large-scale battle scenes.

What does tech policy strategist Derek Slater predict about the future role of AI in TV production?

Derek Slater believes AI will become a background editing and VFX tool rather than a headline-grabbing feature, blending seamlessly into the production workflow. He expects audiences will stop reacting to “we did this with AI” as a marketing gimmick and treat it as a standard part of the process.

Did “House of David” explicitly flag the use of AI in its episodes, according to the article?

The series did not overtly flag the technology, proceeding without clear disclosures about the AI-generated content. This lack of labeling has sparked debate about transparency in mainstream content that heavily utilizes generative tools.