Alexa Plus lets Fire TV users describe a movie scene to play on Prime Video
Amazon has rolled out “Alexa Plus,” an AI‑driven addition to its Fire TV platform that promises to change how viewers locate specific moments in movies on Prime Video. Instead of scrubbing through a title with a remote, users can now speak a brief description of the scene they’re after. The move reflects a broader push to make voice interaction feel more conversational—think of telling a friend, “the part where the hero finally confronts the villain,” and having the system jump straight there.
While the concept sounds convenient, it also raises questions about how accurately the model can parse vague or highly contextual cues, and whether it will handle less‑popular titles with the same speed. Amazon frames the feature as a shortcut to the content you want, but the real test will be whether it can deliver on that promise without the usual fast‑forwarding dance.
"The AI feature allows Fire TV users to describe the movie moment they want to watch on Prime Video without fast‑forwarding. 'Our number one mission at Fire TV is getting you to what you want to watch — fast,' Amazon says in its announcement. 'Just describe a movie scene like you would to a friend,"
The AI feature allows Fire TV users to describe the movie moment they want to watch on Prime Video without fast-forwarding. "Our number one mission at Fire TV is getting you to what you want to watch -- fast," Amazon says in its announcement. "Just describe a movie scene like you would to a friend, and Alexa Plus will jump directly to that specific moment -- no more searching required." The Alexa Plus feature "works with thousands of Prime Video movies by understanding scene descriptions, character names, and famous quotes," according to Amazon.
Can you point Alexa at a memory? Amazon says you can, by describing a movie moment to Alexa Plus on Fire TV. The new AI‑powered feature lets users skip fast‑forwarding and jump straight to a scene on Prime Video, simply by speaking the description as if to a friend.
Built on the existing X‑Ray tool, it expands the way content information is accessed, and the company framed the rollout as fulfilling its “number one mission” of getting viewers to what they want, fast. Announced at the September hardware event, the capability is now live, but performance details remain vague. Whether the system can reliably parse ambiguous or nuanced descriptions is still unclear, and Amazon hasn't disclosed accuracy metrics.
It's limited to Prime Video, so its reach to other streaming services stays narrow. For now, the feature represents a modest step toward conversational navigation of video libraries, though its practical impact will depend on how well the AI matches user intent.
Further Reading
- Amazon rolls out a find-a-scene Alexa+ feature for Prime Video - Engadget
- Amazon Alexa+ can work with Prime Video and Fire TV to jump to a scene in a movie - TechCrunch
- Now you can jump to any movie scene on Fire TV - About Amazon
- Amazon's Alexa Plus Transforms Fire TV Into Your New Remote - TechBuzz
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Common Questions Answered
How does Alexa Plus let Fire TV users skip fast‑forwarding on Prime Video?
Alexa Plus uses AI to interpret a spoken description of a movie moment and jumps directly to that timestamp on Prime Video. This eliminates the need to manually scrub or fast‑forward, delivering the requested scene instantly.
What types of content are compatible with the Alexa Plus scene‑search feature?
The feature works with thousands of movies available on Prime Video, leveraging its AI to understand scene descriptions across a wide library. It is designed to function with any title that the underlying X‑Ray metadata supports.
In what way does Alexa Plus build on Amazon’s existing X‑Ray tool?
Alexa Plus extends X‑Ray’s content‑information capabilities by adding conversational voice search for specific scenes. While X‑Ray provides background details, Alexa Plus translates natural‑language descriptions into precise playback positions.
What is Amazon’s stated “number one mission” for Fire TV, and how does Alexa Plus support it?
Amazon says its primary goal for Fire TV is getting viewers to what they want to watch as quickly as possible. Alexa Plus supports this mission by allowing users to describe a scene like a friend would, and the system jumps straight to that moment, removing search friction.