Ad Manager launches generative AI reporting tool for custom publisher insights
Publishers have been fighting a data maze for years. Their dashboards spit out numbers, but turning those stats into something you can actually act on usually needs a data whiz. Google’s Ad Manager is now rolling out a generative-AI reporting feature that aims to change that.
Instead of scrolling through endless metric layers, you can type a plain-language question and get a ready-made report back. It sounds like it could shave off a lot of manual analysis time, letting teams spend more effort on tweaking inventory. In a business where every CPM cent counts, a tool that turns raw data into bite-size insights feels like a practical upgrade.
At the same time, it hints at a wider shift toward AI-driven self-service, trying to bring sophisticated analytics to smaller groups that don’t have dedicated data engineers. The real question, though, is whether the promised “custom reports” will actually meet the day-to-day needs of publishers on the ground.
- From complex systems to tailored and actionable insights: Ad Manager's new generative AI reporting tool enables publishers to easily create custom reports, so they can get a better understanding of their campaign performance. A publisher can now simply ask, "Which ad units had the highest CPM last week?" and get the report they need. - From waiting for support to getting immediate help: We're also rolling out Help guide, a new AI-powered chat in the Ad Manager, AdMob and AdSense help centers that provides instant support with onboarding and troubleshooting.
That's particularly helpful for smaller businesses who may have limited time, expertise or resources. Capture more value from live moments Unpredictable live events, like a football game that goes into overtime or an award show that runs over, can create high-value audiences. But monetizing that inventory in real time has historically been a technical and operational challenge for publishers.
As 82% of buyers say that they are likely to increase their programmatic live CTV investment in the next 12 months, our new CTV Live-biddable solution for Ad Manager helps publishers maximize the value of high-viewership live events. Publishers can now understand their live event audiences in real time at scale, giving advertisers access to the most engaged audiences at the moments that matter.
Can publishers really shave hours off their reporting routine with Google’s new AI tool? The company says you can type a quick query, something like “which ad units posted the highest CPM?”, and get a custom report without pulling data by hand. It rolls the feature out alongside a handful of updates to Ad Manager, AdSense and AdMob, all pitched as ways to make back-end monetization a bit less painful.
For a few of us, that sounds like a welcome break from the usual spreadsheet gymnastics. Still, Google hasn’t spelled out how the feature plugs into existing stacks or what data quality it needs, so it’s hard to say how fast anyone could start using it. The focus on “actionable metrics” hints at an effort to tighten advertiser ties, but whether those insights actually boost revenue is still up for grabs.
The rollout is marketed as a convenience boost, yet some skeptics wonder if the AI can cope with the messiness of multi-regional ad inventories. In the end, the tool’s value will probably come down to how smoothly it fits into current workflows and how spot-on the generated analysis turns out to be.
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Common Questions Answered
What is the new generative AI reporting feature in Google Ad Manager and how does it help publishers?
Google Ad Manager’s generative AI reporting tool lets publishers ask plain‑language questions and instantly receive custom reports. It transforms raw dashboard metrics into actionable insights without needing a data specialist, streamlining the analysis process.
How can publishers use the generative AI tool to identify the ad units with the highest CPM?
Publishers can simply ask, “Which ad units had the highest CPM last week?” and the AI generates a ready‑to‑use report showing those top‑performing units. This eliminates manual data extraction and speeds up performance reviews.
What AI‑powered support is being rolled out alongside the new reporting feature?
Google is introducing Help guide, an AI‑powered chat assistant available in Ad Manager, AdSense, and AdMob. The chat helps users troubleshoot, find documentation, and get immediate answers without waiting for human support.
What time‑saving benefits does Google claim the generative AI reporting tool will provide to publishers?
Google says the tool cuts out manual data pulls by delivering instant, custom reports based on simple queries. This streamlines back‑end monetization tasks and can significantly reduce the time publishers spend analyzing campaign performance.