Ad Manager launches generative AI reporting tool for custom publisher insights
Publishers have long wrestled with data that feels more like a maze than a map. Their dashboards churn out numbers, yet turning those figures into clear, actionable guidance often requires a specialist’s touch. Google’s Ad Manager is trying to change that calculus with a new generative‑AI reporting feature that promises to cut through the noise.
Instead of digging through layers of metrics, users can now ask plain‑language questions and receive ready‑to‑use reports. The shift could mean less time spent on manual analysis and more focus on optimizing inventory. For an industry where every cent of CPM matters, a tool that translates raw data into digestible insights is a practical upgrade.
It also signals a broader move toward AI‑driven self‑service solutions, aiming to put sophisticated analytics within reach of smaller teams that lack dedicated data engineers. The real test will be whether the promise of “custom reports” lives up to everyday needs on the ground.
- From complex systems to tailored and actionable insights: Ad Manager's new generative AI reporting tool enables publishers to easily create custom reports, so they can get a better understanding of their campaign performance. A publisher can now simply ask, "Which ad units had the highest CPM last week?" and get the report they need. - From waiting for support to getting immediate help: We're also rolling out Help guide, a new AI-powered chat in the Ad Manager, AdMob and AdSense help centers that provides instant support with onboarding and troubleshooting.
That's particularly helpful for smaller businesses who may have limited time, expertise or resources. Capture more value from live moments Unpredictable live events, like a football game that goes into overtime or an award show that runs over, can create high-value audiences. But monetizing that inventory in real time has historically been a technical and operational challenge for publishers.
As 82% of buyers say that they are likely to increase their programmatic live CTV investment in the next 12 months, our new CTV Live-biddable solution for Ad Manager helps publishers maximize the value of high-viewership live events. Publishers can now understand their live event audiences in real time at scale, giving advertisers access to the most engaged audiences at the moments that matter.
Will publishers actually see a time savings from the new AI reporting tool? Google says the generative feature lets them ask simple questions—like which ad units posted the highest CPM—and receive custom reports without manual data pulls. The announcement bundles this capability with broader updates to Ad Manager, AdSense and AdMob, all framed as ways to streamline back‑end monetization tasks.
For some, the promise of automated insights could ease the technical burden of managing campaigns. Yet the description offers no detail on integration steps or required data quality, leaving it unclear how quickly publishers can adopt the feature. The tool’s focus on actionable metrics suggests an attempt to strengthen advertiser relationships, but whether the insights translate into higher revenue remains to be proven.
Google's rollout emphasizes convenience, but skeptics may question if the AI can handle the complexity of multi‑regional ad stacks. In practice, the real impact will depend on how seamlessly the reporting integrates with existing workflows and the accuracy of the generated analyses.
Further Reading
- New monetization and AI tools for publishers - Google Blog
- 10 Best AI Ads Reporting Tools In 2025 [Reviewed] - Team-GPT
- How AI Is Reshaping Programmatic Advertising for Publishers in 2025 - Bidscube
- 2025 newsroom trends point toward team unification, AI integration - INMA
- 10 Must-Know Generative AI Tools for Marketers in 2025 - Adriel
Common Questions Answered
What is the new generative AI reporting feature in Google Ad Manager and how does it help publishers?
Google Ad Manager’s generative AI reporting tool lets publishers ask plain‑language questions and instantly receive custom reports. It transforms raw dashboard metrics into actionable insights without needing a data specialist, streamlining the analysis process.
How can publishers use the generative AI tool to identify the ad units with the highest CPM?
Publishers can simply ask, “Which ad units had the highest CPM last week?” and the AI generates a ready‑to‑use report showing those top‑performing units. This eliminates manual data extraction and speeds up performance reviews.
What AI‑powered support is being rolled out alongside the new reporting feature?
Google is introducing Help guide, an AI‑powered chat assistant available in Ad Manager, AdSense, and AdMob. The chat helps users troubleshoot, find documentation, and get immediate answers without waiting for human support.
What time‑saving benefits does Google claim the generative AI reporting tool will provide to publishers?
Google says the tool cuts out manual data pulls by delivering instant, custom reports based on simple queries. This streamlines back‑end monetization tasks and can significantly reduce the time publishers spend analyzing campaign performance.