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A user on a smartphone screen customizes their Spotify "Taste Profile" with genre and artist preferences.

Editorial illustration for Spotify tests direct customization of Taste Profile for users

Spotify Lets Users Manually Tune Their Music Taste Profile

Spotify tests direct customization of Taste Profile for users

Updated: 2 min read

Forget the black box. Spotify's engineers are betting their next breakthrough fits in a simple text field. The streaming service, used by 602 million people, is now letting those users type direct commands straight into its recommendation engine.

Spotify Premium users in New Zealand will be the first to experience the service’s latest personalization feature. The company is letting users view and make changes to their Taste Profile directly.

That blunt "Tell us more" box is the whole idea. Ask for hip hop, get less podcast chatter. For years, Spotify has built a ghost from your data—a spectral DJ that thinks it knows you.

This is the button to argue with it. The risk is real: people might treat it like a New Year's resolution, typing "more classical" before queuing up trap. Or Spotify could bury the tool in a labyrinthine menu.

But if it works? It cracks the echo chamber. Your Taste Profile, that locked diary of your habits, becomes a manual.

One you can finally edit.

Common Questions Answered

How can Spotify Premium users customize their Taste Profile?

Users can access their Taste Profile by tapping the profile icon and selecting it from the sidebar. The new feature allows users to directly adjust the influence of different artists and listening trends, effectively fine-tuning their music recommendations.

What new information does the Spotify Taste Profile reveal about a user's listening habits?

The Taste Profile provides insights into frequently played artists and broader listening trends, such as emerging genre explorations like '90s alternative rock. Users can now see and modify these insights through a new interactive interface.

Where is Spotify currently testing this Taste Profile customization feature?

Spotify is currently testing this new Taste Profile customization feature in New Zealand, specifically for Premium users. The test allows users to directly influence their recommendation algorithm by adjusting the weight of different musical influences.

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