Editorial illustration for AI Security Pioneer Warns: Protecting Against AI Risks Requires Dedicated Strategy
AI Security Must Be Priority, Not Optional Feature
Prompt Security's Itamar Golan: AI security must be a category, not a feature
The AI security landscape is rapidly transforming from theoretical concern to urgent business priority. Enterprises are now confronting a complex challenge: how to embrace generative AI's potential while protecting sensitive data and organizational boundaries.
Itamar Golan, a security expert at Prompt Security, understands this emerging tension intimately. His perspective reflects a critical shift happening across corporate cybersecurity teams - from cautious skepticism to strategic buildation.
The stakes are high and getting higher. As AI tools proliferate across departments, traditional security approaches are proving inadequate. Companies can no longer treat AI protection as an afterthought or a minor technical adjustment.
Golan's insights suggest a more nuanced approach is emerging. Security leaders are moving beyond simple risk avoidance toward creating frameworks that enable responsible AI adoption. The goal? Balancing idea with strong protection.
What does this new security paradigm look like? The answer lies in understanding how organizations are reimagining their AI safeguards.
As the market matured, our messaging shifted from "this is happening" to "here's how you stay ahead." CISOs now fully recognize the scale of AI sprawl and know that simple URL filtering or basic controls won't suffice. Instead of debating the problem, they're looking for a way to enable safe AI use without the operational burden of tracking every new tool, site, copilot, or AI agent employees discover. By the time of the acquisition, our positioning centered on being the safe enabler: a solution that delivers visibility, protection, and governance at the speed of AI innovation. Our research shows that enterprises are struggling to get approvals from senior management to deploy GenAI security tools.
AI security isn't just another checkbox, it's becoming a critical organizational strategy. Chief Information Security Officers (CISOs) now recognize that traditional security measures fall short against the complex landscape of AI tools and agents.
The real challenge isn't blocking AI, but enabling safe, controlled usage. Companies need full approaches that go beyond basic URL filtering or rudimentary controls.
Prompt Security's insights suggest a fundamental shift is underway. Security teams are moving from theoretical debates to practical buildation, seeking solutions that balance idea with strong protection.
What's emerging is a nuanced approach: not preventing AI use, but managing its potential risks intelligently. The goal is creating frameworks that allow employees to use AI's capabilities while maintaining organizational security boundaries.
This isn't about fear, it's about strategic enablement. As AI continues proliferating across workplace environments, security strategies must evolve from reactive to proactive, anticipating potential vulnerabilities before they become systemic problems.
The message is clear: AI security requires dedicated, sophisticated solutions, not simple, one-size-fits-all interventions.
Further Reading
- Prompt Security's Itamar Golan: GenAI security as a category, not a feature - InnoTech Design
- A New Chapter for AI and Cybersecurity - SentinelOne Acquires Prompt Security - SentinelOne
- Prompt Security + SentinelOne: A New Chapter Begins - Prompt Security
- Prompt Security Recognized as a CRN 2025 Stellar Startup in Security - Prompt Security
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Common Questions Answered
How are CISOs adapting their approach to AI security risks?
CISOs are moving beyond simple URL filtering and basic controls to develop comprehensive strategies for safe AI usage. They now recognize the complexity of AI sprawl and are seeking solutions that enable controlled AI adoption without creating significant operational burdens.
Why is traditional cybersecurity insufficient for managing AI-related risks?
Traditional security measures cannot effectively address the rapidly evolving landscape of AI tools and agents. Organizations need more sophisticated approaches that focus on enabling safe, controlled AI usage rather than simply blocking access to AI technologies.
What is the key strategic shift happening in enterprise AI security?
The strategic shift involves transforming AI security from a theoretical concern to an urgent business priority. Companies are now focusing on developing comprehensive strategies that balance innovation with robust protection of sensitive data and organizational boundaries.