Editorial illustration for AI Transforms Global Capability Centers, Birthing New 'Assisted Professionals' in India
AI Transforms Indian GCCs, Boosting Workforce Productivity
Indian firms follow IBM as AI-driven GCCs grow, creating assisted professionals
IBM built a cluster of AI specialists in India. Now everyone else wants one.
The goal is no longer simple automation. Global Capability Centers, the offshore units for multinationals, are assembling concentrated teams of AI engineers. Their purpose is to create what the industry calls "assisted professionals." It's a hybrid model that grafts generative AI directly onto veteran employees in fields like banking and pharmaceuticals. The result is a worker who can move faster, think with data, and operate at a scale that wasn't previously possible.
The approach also extends to complex functions where AI intersects with domain expertise, creating a new class of "assisted professionals" across banking, pharma, retail, and more. Kapil Joshi, CEO at Quess IT Staffing told AIM that "High-density AI teams give us faster go-to-market, superior user experiences, and significantly higher productivity and scalability." Simply put, the organisations that concentrate AI talent move faster, innovate better, and win more, he added. The EY India GCC Pulse Survey 2025 that AIM accessed revealed that India-based GCCs are moving from experimentation to enterprise-scale adoption of AI, with 58% currently investing in Agentic AI and 83% in GenAI.
These survey numbers confirm the shift is happening now. Pilots are over. Companies are buying licenses and hiring specialists.
The real competition starts when you have enough of these augmented teams to change how a whole department functions. The advantage then stops being about who has AI and starts being about who has built the best human-machine interface for their most valuable work.
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Common Questions Answered
How are global capability centers in India transforming professional roles through AI?
Global capability centers are using AI to create 'assisted professionals' who blend human expertise with intelligent automation. This approach is moving beyond traditional outsourcing by integrating domain knowledge with artificial intelligence across industries like banking, pharmaceuticals, and retail.
What competitive advantage do high-density AI teams provide to organizations?
According to Kapil Joshi, CEO of Quess IT Staffing, high-density AI teams enable faster go-to-market strategies, superior user experiences, and significantly higher productivity and scalability. Organizations that concentrate AI talent can innovate more quickly and gain a strategic workforce advantage.
What is the key shift in how companies are viewing AI's role in professional work?
Companies are discovering that AI is not simply about worker replacement, but about augmenting human capabilities and creating more sophisticated professional roles. The emerging model focuses on integrating artificial intelligence as a collaborative tool that enhances domain expertise and productivity.
Further Reading
- 58% GCCs in India investing in Agentic AI; two-third creating dedicated innovation teams to globalize ideas: EY GCC Pulse Survey 2025 — EY
- 5 Shifts Defining India's Global Capability Center (GCC) Story in 2025 — Zinnov
- India's GCCs are driving AI projects for global ops — The Times of India
- Infosys Unveils AI-first GCC Model to Transform Global Capability Centers into Innovation Hubs — Infosys
- Global Capability Centers in India: The Next Growth Engine — AMS
