Editorial illustration for Guidde uses expert videos to train AI agents while teaching users AI
AI Video Platform Transforms Enterprise Training Instantly
Guidde uses expert videos to train AI agents while teaching users AI
Here’s a company that doesn’t just teach humans how to use AI. It also teaches AI how to learn from humans. The twist is deceptively simple: Guidde captures expert video demos from real people and feeds those recordings directly into agent-training pipelines.
No documentation. No static slides. Just real workflows, replayed.
The result? A dual-purpose platform that closes the same gap it exposes. One of Guidde’s largest customers was burning over a million dollars a year on a sophisticated AI tool, and still “nobody knows how to use them,” because a single 30-minute training session was all they got.
Guidde answers that failure with bite-sized videos in the flow of work, while simultaneously using those same videos as training data for AI agents. It’s visual imitation learning, repurposed. And it’s the most non-obvious growth strategy in the AI onboarding space.
Training humans how to use AI -- and AI using humans The most non-obvious aspect of Guidde's growth is its dual-purpose mission. "We're the only platform that trains both humans and agents," Einav stated. As companies roll out AI tools like Microsoft 365 Copilot or ServiceNow agents, they hit a proficiency gap. One of Guidde's largest customers revealed they were paying over $1 million a year for a sophisticated AI tool, yet "nobody knows how to use them because they did like a 30-minute training session, and then that's it." Guidde closes this gap by providing "bite-sized" video tutorials in the flow of work.
And so, Guidde flips the script. It doesn’t just feed AI agents static documentation; it feeds them the messy, brilliant, real-world wisdom of human experts. The same video that teaches a new hire to navigate Copilot becomes the raw data that teaches the AI agent how to behave.
A virtuous cycle, not a zero-sum game. The company doesn’t solve a training problem, it solves two at once, without ever pretending humans and machines learn the same way. They learn from each other.
The million-dollar AI tools that gather dust? They finally get a voice. Human.
Video. In the flow of work. That’s the bridge.
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Common Questions Answered
How does Guidde use AI to create software training videos?
Guidde captures a user's in-app activity and transforms the recording into a video with a structured storyline. The platform can generate AI-powered voiceovers in multiple languages, add background music, and provide basic video editing tools like motion transitions and frame timing adjustments.
What recent funding milestone did Guidde achieve?
Guidde raised an additional $15 million in Series A funding, bringing their total funding to $30 million. The round was led by Qualcomm Ventures and included participation from existing investors like Norwest Venture Partners and Entrée Capital.
What problem does Guidde aim to solve with corporate training videos?
Guidde addresses the challenge of creating time-consuming and expensive software training videos that often fail to engage employees. According to a 2019 Kaltura survey, 67% of employees admit to not giving in-house training videos their full attention, instead skimming or multitasking while watching.
How many organizations currently use the Guidde platform?
Guidde serves over 100,000 users across more than 2,000 organizations, including global brands like American Eagle Outfitters, Carta, Siemens Energy, and Nasdaq. The company has experienced significant growth, with revenue increasing 4X in the last 12 months.
