Editorial illustration for Guidde uses expert videos to train AI agents while teaching users AI
AI Video Platform Transforms Enterprise Training Instantly
Guidde uses expert videos to train AI agents while teaching users AI
Guidde’s approach flips the usual playbook. Instead of feeding AI agents pages of manuals, the startup leans on short videos recorded by seasoned users, letting the system watch and imitate the exact steps a human would take. The same footage doubles as a tutorial for new employees, who can replay the clips to learn a tool’s quirks without digging through dense guides.
Companies that have recently introduced AI‑enhanced suites—think Microsoft 365 Copilot or ServiceNow’s virtual agents—often stumble when the human side of adoption lags behind the technology rollout. That friction shows up in missed deadlines, support tickets and a slower return on investment. Einav, Guidde’s founder, says the platform’s growth hinges on addressing both ends of that gap.
By pairing visual imitation learning with on‑demand user training, Guidde claims to be the only service that simultaneously educates people and teaches machines, a claim that underpins the next line.
Training humans how to use AI -- and AI using humans The most non-obvious aspect of Guidde's growth is its dual-purpose mission. "We're the only platform that trains both humans and agents," Einav stated. As companies roll out AI tools like Microsoft 365 Copilot or ServiceNow agents, they hit a proficiency gap. One of Guidde's largest customers revealed they were paying over $1 million a year for a sophisticated AI tool, yet "nobody knows how to use them because they did like a 30-minute training session, and then that's it." Guidde closes this gap by providing "bite-sized" video tutorials in the flow of work.
Guidde’s approach hinges on swapping static PDFs for “expert video” clips, letting AI agents watch human workflows instead of parsing manuals. That shift aims to close the “last mile” where costly ERP rollouts still leave users floundering. If agents can mimic the clicks a seasoned employee makes, the hope is they’ll guide newcomers through the same labyrinthine interfaces.
Einav’s claim that Guidde is “the only platform that trains both humans and agents” underscores the company’s dual‑purpose ambition. But does teaching an AI to navigate SAP or Salesforce automatically translate into smoother human‑AI collaboration? The answer remains unclear; early adopters of Microsoft 365 Copilot and ServiceNow agents still encounter friction, suggesting that video‑based imitation learning may be only part of the solution.
Moreover, the extent to which recorded expert actions capture the nuance of every user scenario is uncertain. Guidde’s model offers a concrete alternative to forgotten PDFs, yet whether it will consistently bridge the gap between sophisticated software and everyday users is still an open question.
Further Reading
Related Reading
Industry Applications From Prompt Engineering to Agentic AI: A Practitioner's Blueprint
Industry Applications Verizon Acquires TracFone as More Brands Shift to MVNO Model
Industry Applications 15 AI & ML Presentations 2025 Highlight Law Uses and Limits of AI
From Archives Blue Oval kills F‑150 Lightning, GM books USD 7.6 B charge, Stellantis follows
From Archives Rapidata aims to cut model cycles from months to days, cites data‑annotation woes
Common Questions Answered
How does Guidde use AI to create software training videos?
Guidde captures a user's in-app activity and transforms the recording into a video with a structured storyline. The platform can generate AI-powered voiceovers in multiple languages, add background music, and provide basic video editing tools like motion transitions and frame timing adjustments.
What recent funding milestone did Guidde achieve?
Guidde raised an additional $15 million in Series A funding, bringing their total funding to $30 million. The round was led by Qualcomm Ventures and included participation from existing investors like Norwest Venture Partners and Entrée Capital.
What problem does Guidde aim to solve with corporate training videos?
Guidde addresses the challenge of creating time-consuming and expensive software training videos that often fail to engage employees. According to a 2019 Kaltura survey, 67% of employees admit to not giving in-house training videos their full attention, instead skimming or multitasking while watching.
How many organizations currently use the Guidde platform?
Guidde serves over 100,000 users across more than 2,000 organizations, including global brands like American Eagle Outfitters, Carta, Siemens Energy, and Nasdaq. The company has experienced significant growth, with revenue increasing 4X in the last 12 months.