Fetch unveils ASI:One and Business tier, opens Agentverse with 2M+ AI agents
Fetch is rolling out a suite of tools it says will reshape how companies interact with the growing sea of AI agents. The startup introduced ASI:One, a consumer‑focused tier, alongside a Business tier that lets firms stake a claim on agents through business.fetch.ai. At the same time, Fetch opened Agentverse—a cloud‑hosted, open directory that already lists more than two million agents ready for deployment.
The move signals a shift from isolated bots to a searchable marketplace where developers can plug in services without building infrastructure from scratch. While the tech is impressive, the real question is how users will trust these autonomous assistants. That’s where the company’s founder, Sheikh, steps in, arguing that the platform is “reusing the trust layer the web already spent decades building.”
Sheikh framed this as "reusing the trust layer the web already spent decades building." Companies can begin claiming agents now at business.fetch.ai. Agentverse -- An Open Directory of More Than Two Million Agents The final component of the release is Agentverse, an open directory and cloud platform that hosts agents and enables cross-ecosystem discoverability. Fetch states that millions of agents have already registered, spanning travel, retail, entertainment, food service, and enterprise categories.
Agentverse provides metadata, capability descriptions, and routing logic that ASI:One uses to identify appropriate agents for specific tasks. It also supports secure communication and data exchange between agents. The company notes that the directory is platform-agnostic: agents built with any framework can join and interoperate.
According to Sheikh, the lack of a discovery layer is one reason most AI agents see little or no usage. "Ninety percent of AI agents never get used because there's no discovery layer," he said. He framed the role of Agentverse in more technical terms: "Right now, if you build an agent, there's no universal way for others to discover it.
That's what AgentVerse solves--it's like DNS for agents." He also described the system as an essential component of the emerging agent economy: "Fetch is building the Google of agents. Just like websites needed search, agents need discovery, trust, and interaction--Fetch provides all of that." The interview further underscored that Agentverse is cloud-agnostic by design.
Fetch's trio of offerings aims to stitch together the emerging AI agent market. ASI:One promises personal orchestration, while Fetch Business offers a verification portal for brand agents. Agentverse, an open directory, already lists over two million agents, inviting companies to claim their own at business.fetch.ai.
Sheikh describes the approach as reusing the trust layer the web has built over decades, suggesting a familiar foundation for new interactions. The three components together target trust, coordination, and interoperability—key ingredients for large‑scale ecosystems. By exposing a searchable catalog, Agentverse could lower entry barriers for smaller developers, though the scale of engagement across sectors has yet to be measured.
The verification process in Fetch Business aims to signal authenticity, yet the criteria for approval are not detailed in the announcement. Yet the practical uptake of such a directory remains uncertain, as does the extent where brands will adopt the verification service. The launch provides concrete tools, but whether they will reshape how non‑human web services operate is still to be observed.
Adoption is still unclear. For now, the infrastructure is in place, and developers can begin experimenting with the platform.
Further Reading
- Fetch Combines Personalized AI with Multi-Agent Collaboration to Handle Complex Consumer Tasks, Launches "Claim Your Agent" to Fight Brand Knock-Offs - Business Wire
- Fetch.ai Inc. Introduces ASI-1 Mini: The World's First Web3 LLM Designed for Agentic AI - Fetch.ai Blog
- ASI:One Web Update 04/09/2025 - Release Notes - Fetch.ai Blog
- Nexus Adds Support for Fetch.ai's ASI:One, With Free Access and More to Come - Nukl.ai Blog
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Common Questions Answered
What is ASI:One and how does it differ from the Business tier introduced by Fetch?
ASI:One is Fetch's consumer‑focused tier that provides personal orchestration of AI agents for individual users. In contrast, the Business tier offers a verification portal where companies can claim and manage brand agents through business.fetch.ai, targeting enterprise needs rather than personal use.
How can companies claim agents through business.fetch.ai and what advantage does this give them?
Companies can begin claiming agents by visiting business.fetch.ai, where they register their brand and select from the agents listed in the directory. This process gives firms verified control over their AI representations, enhancing trust and ensuring consistent brand interactions across multiple platforms.
What is Agentverse and how many AI agents are currently listed in this open directory?
Agentverse is a cloud‑hosted, open directory that enables cross‑ecosystem discoverability of AI agents. Fetch reports that the platform already hosts more than two million agents spanning travel, retail, entertainment, food service, and other sectors.
In what way does Fetch plan to reuse the web's existing trust layer for its AI agent marketplace?
Sheikh described the strategy as "reusing the trust layer the web already spent decades building," meaning Fetch will leverage established web authentication and verification mechanisms to underpin trust in its AI agents. This approach aims to provide a familiar, reliable foundation for new interactions between users and agents.