Fetch unveils ASI:One and Business tier, opens Agentverse with 2M+ AI agents
Fetch just announced a new set of tools that could change the way companies deal with the flood of AI agents out there. The startup is launching ASI:One, a tier aimed at everyday users, and a Business tier that lets firms claim agents through business.fetch.ai. At the same time they opened Agentverse - a cloud-hosted, open directory that already lists over two million agents ready to be spun up.
It feels less like a bunch of isolated bots and more like a searchable marketplace where developers can plug in services without having to build the whole backend themselves. That sounds promising, but I’m still not sure how much people will actually trust these autonomous assistants. Sheikh, the founder, says the platform is “reusing the trust layer the web already spent decades building,” which might be true, though it’s hard to say if that legacy trust will transfer to AI agents.
Only time will tell whether the marketplace gains real credibility.
Sheikh framed this as "reusing the trust layer the web already spent decades building." Companies can begin claiming agents now at business.fetch.ai. Agentverse -- An Open Directory of More Than Two Million Agents The final component of the release is Agentverse, an open directory and cloud platform that hosts agents and enables cross-ecosystem discoverability. Fetch states that millions of agents have already registered, spanning travel, retail, entertainment, food service, and enterprise categories.
Agentverse provides metadata, capability descriptions, and routing logic that ASI:One uses to identify appropriate agents for specific tasks. It also supports secure communication and data exchange between agents. The company notes that the directory is platform-agnostic: agents built with any framework can join and interoperate.
According to Sheikh, the lack of a discovery layer is one reason most AI agents see little or no usage. "Ninety percent of AI agents never get used because there's no discovery layer," he said. He framed the role of Agentverse in more technical terms: "Right now, if you build an agent, there's no universal way for others to discover it.
That's what AgentVerse solves--it's like DNS for agents." He also described the system as an essential component of the emerging agent economy: "Fetch is building the Google of agents. Just like websites needed search, agents need discovery, trust, and interaction--Fetch provides all of that." The interview further underscored that Agentverse is cloud-agnostic by design.
Fetch rolls out three pieces that try to tie the new AI-agent market together. ASI:One is pitched as a personal orchestrator; Fetch Business adds a verification portal where brands can prove their agents. Then there’s Agentverse, an open directory that already lists more than two million agents and lets companies claim a spot at business.fetch.ai.
Sheikh says the plan leans on the trust layer the web has built over decades, so the idea feels familiar. Together the three parts aim at trust, coordination and interoperability - the bits that usually hold a big ecosystem together. By making a searchable catalog, Agentverse might make it easier for small developers to get started, although we still don’t know how many sectors will actually use it.
The verification step in Fetch Business is supposed to signal authenticity, but the exact approval rules weren’t shared. A lot still up in the air. It’s unclear how widely brands will adopt that service or how much traffic the directory will see.
The tools are live, so anyone can start tinkering, but whether they’ll change how non-human web services work remains to be seen.
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Common Questions Answered
What is ASI:One and how does it differ from the Business tier introduced by Fetch?
ASI:One is Fetch's consumer‑focused tier that provides personal orchestration of AI agents for individual users. In contrast, the Business tier offers a verification portal where companies can claim and manage brand agents through business.fetch.ai, targeting enterprise needs rather than personal use.
How can companies claim agents through business.fetch.ai and what advantage does this give them?
Companies can begin claiming agents by visiting business.fetch.ai, where they register their brand and select from the agents listed in the directory. This process gives firms verified control over their AI representations, enhancing trust and ensuring consistent brand interactions across multiple platforms.
What is Agentverse and how many AI agents are currently listed in this open directory?
Agentverse is a cloud‑hosted, open directory that enables cross‑ecosystem discoverability of AI agents. Fetch reports that the platform already hosts more than two million agents spanning travel, retail, entertainment, food service, and other sectors.
In what way does Fetch plan to reuse the web's existing trust layer for its AI agent marketplace?
Sheikh described the strategy as "reusing the trust layer the web already spent decades building," meaning Fetch will leverage established web authentication and verification mechanisms to underpin trust in its AI agents. This approach aims to provide a familiar, reliable foundation for new interactions between users and agents.