Editorial illustration for Zuckerberg says apps will replace recommendation algorithms with AI greetings
AI Will Replace Social Media Recommendations, Zuck Says
Zuckerberg says apps will replace recommendation algorithms with AI greetings
Meta’s leadership has been signaling a pivot from the familiar feed‑driven model toward something more conversational. In recent town halls, Mark Zuckerberg has repeatedly stressed that the company’s next wave of products will lean heavily on generative AI rather than the static recommendation engines that have defined the platform for years. The shift matters because it promises to change how users discover stories, ads and friend updates—moving from a behind‑the‑scenes ranking system to a front‑line “hello” that tries to read a person’s preferences in real time.
Executives argue that this could tighten user engagement while reducing the opacity that has long drawn criticism from regulators and advertisers alike. As Meta rolls out new AI‑powered features across its suite of apps, the stakes are clear: the company hopes to redefine the social experience, turning each login into a personalized interaction rather than a passive scroll.
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Zuckerberg added that apps currently “feel like algorithms that recommend content.” But that's going to change, according to Zuckerberg, as Meta's apps will eventually greet users with AI that “understands” them, can serve up content they like, and “generate great personalized content.”
Zuckerberg added that apps currently "feel like algorithms that recommend content." But that's going to change, according to Zuckerberg, as Meta's apps will eventually greet users with AI that "understands" them, can serve up content they like, and "generate great personalized content." Last year, Zuckerberg similarly brought up an AI-infused social media, saying that Meta would "add yet another huge corpus of content" to its recommendation system as AI makes content "easier to create and remix." Meta has already realized part of this plan, as it launched a new "Vibes" feed in the Meta AI app that lets you scroll through a feed of short, AI-generated videos.
Zuckerberg’s latest earnings‑call remarks signal a pivot from the metaverse narrative toward an AI‑driven feed. He described today’s apps as “algorithms that recommend content” and promised that future versions will greet users with AI that “understands” them, serving and even generating personalized material. The vision is clear: replace static recommendation engines with conversational agents that shape each scroll.
Yet the description offers little detail about how such greetings will be integrated, what data will power them, or how users will react when a bot becomes the first thing they see. The shift also raises questions about transparency and control—will users be able to opt out, and how will the AI decide what is “great” content? Meta has not disclosed timelines or technical milestones, so the feasibility of turning a greeting into a reliable content curator remains uncertain.
As the company moves from immersive worlds to conversational interfaces, only forthcoming prototypes will reveal whether the promised “more immersive and interactive” experience can be delivered at scale.
Further Reading
- Papers with Code - Latest NLP Research - Papers with Code
- Hugging Face Daily Papers - Hugging Face
- ArXiv CS.CL (Computation and Language) - ArXiv
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Common Questions Answered
How is Meta AI expanding its real-time content offerings?
Meta AI is partnering with major news outlets like CNN, Fox News, Le Monde Group, and USA TODAY to provide a broader range of real-time content. These integrations will allow users to receive news-related information and links from diverse content sources, making it easier to access timely and relevant information.
What new features does the Meta AI app introduce?
The Meta AI app, built with Llama 4, offers a personalized AI experience with a Discover feed and voice conversation capabilities. It is designed to get to know users' preferences, remember context, and provide more natural, conversational interactions across multiple Meta platforms.
How is Meta AI improving its personalization capabilities?
Meta AI has introduced a memory feature that allows the AI to remember specific details shared in one-to-one chats on WhatsApp and Messenger. This capability enables the AI to provide more tailored responses and recommendations based on context, such as remembering dietary preferences or personal interests.