Taylor Swift seeks likeness trademark as TikTok deepfake...

Taylor Swift’s recent push to trademark her own image isn’t just a legal footnote; it’s a response to a growing wave of unauthorized uses that have started popping up on the platform most teens scroll through. While the singer’s catalog continues to dominate charts, a different kind of content—quick‑cut videos that look like the star herself is pitching products—has been slipping through TikTok’s ad filters. The clips, stitched together with AI‑generated faces, mimic the mannerisms of Swift, Kim Kardashian, Rihanna and several other high‑profile figures, then slip into the “sponsored” stream.

For advertisers, the lure is clear: a familiar face can boost click‑through rates. For viewers, the line between genuine endorsement and fabricated promotion becomes blurry, and the risk of fraud rises. This backdrop makes the findings of an AI‑detection firm especially relevant, as they reveal how these deepfake ads are clustering together and targeting unsuspecting users.

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*A new report from the AI detection company Copyleaks shows that Swift and other stars have recently had their likenesses used in scammy advertisements. Researchers identified a cluster of sponsored videos on TikTok that appeared to show Swift, Kim Kardashian, Rihanna, and others promoting "potential*