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LLMs & Generative AI

PhonePe partners with OpenAI to bring ChatGPT to millions of Indian users

3 min read

PhonePe is rolling out a new feature that will embed OpenAI’s ChatGPT directly into its payment app, aiming to reach the “millions of Indian users” who already rely on the platform for everyday transactions. The move comes as the fintech giant looks to deepen its AI capabilities beyond simple chat‑bots, tapping into a technology that has sparked global interest since its launch. While the partnership promises a seamless conversational experience for shoppers, it also raises questions about how a large‑scale digital service will handle the integration of a language model that was originally built for a different market.

The collaboration is positioned as a way to broaden AI exposure among consumers while aligning with the growth targets of both companies. Rahul Chari, founder, whole‑time director and CTO of PhonePe, noted that the firm has “spent years building the foundational layers for digital services at population scale.” He added,

The collaboration will help accelerate consumer exposure to ChatGPT and support the business goals of both companies.. Rahul Chari, founder, whole-time director and CTO of PhonePe, said the company has "spent years building the foundational layers for digital services at population scale." He added, "This strategic alliance demonstrates that collaborations between innovative companies in this space can help expand the reach of cutting-edge technology to the broader population. We are excited to partner with OpenAI to begin this journey." Oliver Jay, head of international at OpenAI, said the partnership marks progress toward the company's goal of increasing AI access in India.

"Our collaboration with PhonePe is a significant milestone in our mission to make AI more accessible to people throughout India," he said. "India is a global hub for innovation, and PhonePe's deep understanding of the country's fabric and its user base make them the ideal partner. This partnership will demonstrate the value of consumer AI across India, helping millions of users enhance their daily lives." OpenAI recently announced that users in India will receive one year of free access to ChatGPT Go, effective from November 4.

Related Topics: #PhonePe #OpenAI #ChatGPT #AI #language model #fintech #Rahul Chari #Oliver Jay

PhonePe's announcement of a strategic collaboration with OpenAI marks another step toward embedding generative AI in everyday financial tools. By embedding ChatGPT directly into its consumer and business platforms, including the Indus Appstore, PhonePe aims to let users tap the model for tasks ranging from travel planning to shopping. Rahul Chari, PhonePe's founder and CTO, highlighted years of groundwork in building digital services at population scale, suggesting the firm feels prepared for large‑scale AI rollout.

The partnership, he said, should accelerate consumer exposure to ChatGPT and support both companies' business goals. Yet, the actual uptake among millions of Indian users remains uncertain; the article offers no data on projected usage or pricing structures. Moreover, while the integration promises new use cases as generative AI adoption grows, it is unclear how privacy, data security, or regulatory considerations will be addressed.

In short, the deal expands PhonePe's feature set, but its real‑world impact will depend on factors the announcement doesn’t detail.

Further Reading

Common Questions Answered

How will PhonePe integrate OpenAI’s ChatGPT into its payment app for Indian users?

PhonePe will embed ChatGPT directly within its payment application, allowing users to interact with the AI for tasks like travel planning, shopping assistance, and other financial queries. This integration aims to provide a seamless conversational experience to the millions of Indians already using PhonePe for everyday transactions.

What role does Rahul Chari play in the PhonePe‑OpenAI partnership?

Rahul Chari, the founder, whole‑time director, and CTO of PhonePe, highlighted the company’s years of building foundational digital services at population scale and described the collaboration as a strategic alliance to expand cutting‑edge AI technology to a broader audience.

Which platforms besides the main PhonePe app will feature the embedded ChatGPT model?

In addition to the primary PhonePe payment app, the ChatGPT model will be available on PhonePe’s consumer and business platforms, including the Indus Appstore, enabling users across multiple services to leverage generative AI capabilities.

What potential benefits does the partnership promise for consumers and businesses?

The collaboration is expected to accelerate consumer exposure to ChatGPT, enhance shopping experiences with AI‑driven recommendations, and support PhonePe’s business goals by offering advanced AI tools for both shoppers and merchants, thereby deepening the fintech’s AI capabilities beyond simple chat‑bots.