ChatGPT Virtual Try-On: See Clothes Before Buying

OpenAI rolled out two new shopping tools inside ChatGPT on Thursday, the most notable being a virtual try-on feature that lets users upload a selfie or full-body photo to see how clothes or accessories would look on them. A "try on" button now shows up directly in ChatGPT's shopping results, and users can also drop in an image, say, a screenshot from a retailer's site, and ask the chatbot to render it on their photo. Alongside that, OpenAI added Favorites, a simpler feature that lets shoppers save items they come across into a Library inside the app for later.

Both updates run on ChatGPT Images 2.5, OpenAI's newest image model, which the company says handles lighting and texture more realistically, sticks closer to editing instructions, and generates images faster than before.

The timing matters. OpenAI already backed off an earlier shopping experiment, instant checkout, after it failed to catch on. Other players are testing the same territory with mixed results: Instinct, an agentic AI startup, recently drew complaints after users said its unsolicited product recommendations felt less like help and more like ads.