Editorial illustration for OpenAI launches USD 100 ChatGPT Pro tier with 5× Codex limits, adjusts Plus usage
ChatGPT Pro Tier Launches with 5× Codex Boost
One hundred dollars a month. For an AI assistant. That figure still sounds outrageous to most, but as of today, it’s a real product on the shelf.
According to a VentureBeat report, OpenAI is launching a ChatGPT Pro tier at that exact price. The key sell? It offers five times the Codex usage of the standard $20 Plus plan.
This isn't just an upgrade. It's a direct, calculated grab for the wallets of the platform's most intense and dependent users.
We are launching a $100 ChatGPT Pro tier by very popular demand." However, alongside this, OpenAI's official company account on X noted that "we're rebalancing Codex usage in [ChatGPT] Plus to support more sessions throughout the week, rather than longer sessions in a single day." That sounds a lot like OpenAI is also simultaneously reducing how much ChatGPT Plus users can use its Codex harness and application per day. What are the new usage limits for the new $100 ChatGPT Pro plan vs. So, what are the current limits on the $20 Plus plan?
OpenAI calls it "rebalancing." Read that announcement from their X account again. The quiet part is now said aloud: the $20 Plus plan is being reshaped to nudge users toward shorter, more frequent sessions. Deep, marathon coding work?
That’s being funneled upward. For a professional developer whose income hinges on output, a hundred bucks is trivial if it unblocks a workflow. That price acts as a filter.
It’s a surgical segmentation of the market, splitting casual tinkerers from the real dependents. This is classic funnel economics. Every major compute seller builds these toll booths.
OpenAI’s first serious rung on that revenue ladder is a steep one.
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Common Questions Answered
How does the new $100 ChatGPT Pro tier differ from the existing ChatGPT Plus plan?
The $100 ChatGPT Pro tier offers five times the Codex usage limits compared to the Plus plan, specifically targeting developers who rely on AI for code generation. This new tier is designed to provide more generous coding quotas and address the high demand from power users who need extended AI coding capabilities.
Why is OpenAI rebalancing Codex usage for ChatGPT Plus users?
OpenAI aims to spread Codex usage more evenly throughout the week instead of allowing users to have marathon sessions in a single day. By rebalancing the usage limits, the company hopes to create a more consistent and sustainable experience for developers using AI coding assistance.
What pricing tiers does OpenAI currently offer for ChatGPT?
OpenAI currently offers multiple pricing tiers for ChatGPT, including a free tier, Go ($8), Plus ($20), Pro ($100), and an enterprise Pro ($200) plan. The new $100 Pro tier specifically targets developers by providing increased Codex usage limits compared to the lower-tier plans.
Further Reading
- ChatGPT Business - Models & Limits — OpenAI Help Center
- Codex Pricing — OpenAI Developers
- Give us a $100 dollar plan please - Codex — OpenAI Developer Community
- Codex Rate Limits Discussion Thread — OpenAI Developer Community
