Editorial illustration for Meta readies Oakley AI glasses and Ray‑Ban Display glasses monocular display
Meta's AI Glasses: Oakley and Ray-Ban's Next-Gen Wearables
Meta readies Oakley AI glasses and Ray‑Ban Display glasses monocular display
Mark Zuckerberg has a new prescription for Meta’s hardware division: look up from the virtual world. The company is shelving its bulky VR headset dreams in favor of all-day eyewear, a strategic pivot made concrete by a major 2025 expansion with lens and frame giant EssilorLuxottica. That deal will produce two distinct models aimed at different faces—AI-powered Oakleys for athletes and Ray-Bans with a tiny built-in display for everyone else.
Meta also expanded its partnership with EssilorLuxottica in 2025, launching a first pair of Oakley-branded AI glasses, as well as a first pair of Ray-Ban Display glasses with an integrated monocular display. "Sales of our glasses more than tripled last year, and we think that they're some of the fastest growing consumer electronics in history," said Mark Zuckerberg during the company's most recent earnings call, adding: "For Reality Labs, we're directing most of our investment towards glasses and wearables going forward." As part of this shift in priorities, Meta has been significantly reducing its VR investments.
Zuckerberg’s own earnings call remarks formalize the transition. Reality Labs, Meta’s moonshot division, is now funneling the majority of its investment into glasses and wearables, a move that necessitates scaling back VR projects. The 2025 lineup with EssilorLuxottica serves two fronts. It’s a bet that the future of consumer tech sits not on your face, but on the bridge of your nose.
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Common Questions Answered
What unique features will the new Oakley AI glasses from Meta include?
The Oakley AI glasses will feature Meta's on-device intelligence integrated with Oakley's signature sport-oriented design. These glasses represent a collaboration between Meta and EssilorLuxottica to create high-performance wearable AI technology.
How does the Ray-Ban Display glasses' monocular display differ from traditional smart glasses?
The Ray-Ban Display glasses will feature a single-eye display that projects visual information without covering the entire field of view. This innovative approach allows users to access digital information while maintaining a clear, unobstructed view of their surroundings.
What evidence suggests Meta's growing success in the smart glasses market?
According to Mark Zuckerberg, Meta's smart glasses sales more than tripled last year, with the company considering them potentially the fastest-growing consumer electronics in history. The continued partnership with EssilorLuxottica and planned launches of Oakley and Ray-Ban models further demonstrate the company's commitment to this market.
