Editorial illustration for Jony Ive's First OpenAI Device Is a USD 300+ 'Doughnut' Speaker
OpenAI's Jony Ive Device: $300+ Doughnut Speaker
OpenAI's first hardware product with Jony Ive is starting to take shape, and it sounds less like an iPhone successor than a talking bagel. Bloomberg's Mark Gurman reports the device is roughly the size of a hockey puck, doughnut-shaped, battery-powered, and built to be carried around the house in one hand. No screen.
No keyboard. Just a camera system, sensors, lights, and moving parts that shift on their own to signal when the thing is listening or responding to you.
Gurman's sources put the price above $300, with a launch penciled in for 2027, which gives OpenAI plenty of time to change its mind about the details. The functional pitch is closer to ChatGPT's voice mode than anything Apple has shipped, just running on beefier models meant to feel more humanlike in conversation. That distinction matters given Ive's history and the fact that Apple and OpenAI are currently suing each other.
Gurman frames this puck as a possible opener for a broader lineup, not a one-off gadget. Before any of it hits shelves, though, expect a long stretch of leaks, denials, and half-confirmed details, the ritual that seems to precede every OpenAI hardware story so far.
The AI device OpenAI is developing with former Apple designer Jony Ive is “essentially a smart speaker without a display” that’s battery-powered, doughnut-shaped and roughly the size of a hockey puck, according to Bloomberg reporter Mark Gurman.
Why this matters
A $300 puck with no screen is a strange first move for a company that just raised billions partly on the promise of building "the way to interact with AI." OpenAI is betting Ive's design pedigree can do what Alexa and Google Home never managed: make a voice speaker feel indispensable rather than decorative. Moving parts to signal responsiveness sounds clever, but Amazon and Google both spent a decade trying to make ambient AI hardware feel alive, and mostly failed to make it feel necessary. For developers and founders watching this space, the real question isn't the shape, it's the software underneath: what happens when GPT-5-class reasoning lives in a device with no display, no keyboard, just light and motion.
If OpenAI nails the interaction model, this becomes the template for post-phone AI hardware. If it doesn't, it's a $300 nightlight with a chatbot inside. A 2027 launch date gives competitors two years to watch and copy whatever works.
Worth tracking closely once real prototypes, not just Gurman's sourcing, start surfacing.
Common Questions Answered
What is the design and form factor of OpenAI's first hardware device with Jony Ive?
OpenAI's first hardware product is a doughnut-shaped, battery-powered device roughly the size of a hockey puck that can be carried around the house in one hand. The device features no screen or keyboard, but instead includes a camera system, sensors, lights, and moving parts that shift to signal when the device is listening or responding to users.
How much is OpenAI's Jony Ive smart speaker expected to cost?
According to Bloomberg's Mark Gurman's sources, the OpenAI device developed with Jony Ive is priced at USD $300 or more. This premium pricing reflects the design expertise brought by the former Apple designer to the project.
What makes OpenAI's smart speaker different from existing products like Alexa and Google Home?
OpenAI's device features moving parts that shift on their own to signal when the device is listening or responding, a design innovation intended to make the speaker feel more responsive and alive. The company is betting that Jony Ive's design pedigree can make a voice speaker feel indispensable rather than merely decorative, something Amazon and Google have struggled to achieve over a decade of ambient AI hardware development.
Why is OpenAI's focus on a voice-only smart speaker considered a strategic move?
OpenAI recently raised billions partly on the promise of building "the way to interact with AI," making a $300 puck with no screen a notable first hardware move for the company. This device represents OpenAI's bet that voice-based interaction, enhanced by Jony Ive's design expertise and innovative moving parts for user feedback, can succeed where other ambient AI speakers have largely failed to become essential household devices.
Further Reading
- Jony Ive's first OpenAI gadget is reportedly a hockey puck-sized smart speaker - The Verge
- OpenAI wants its speaker to feel alive. Apple says it's a ... - Fortune
- Jony Ive's First OpenAI Device Will Be Smart Speaker With Camera, 2027 Launch Planned - MacRumors
- Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future - Fortune
- OpenAI x Jony Ive Camera Smart Speaker Targets 2027 - Hypebeast