DirecTV AI Turns Family Photos into Shoppable Screensavers

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, you’ll find items you can shop for within that AI environment, whether it’s a piece of clothing similar to the one your AI likeness is wearing or a piece of furniture that pops up alongside it. DirecTV will soon bring AI ads to your screensaver You can shop for the items that look similar to the ones in the AI-generated screensaver, like clothing or furniture.

You can shop for the items that look similar to the ones in the AI-generated screensaver, like clothing or furniture. The satellite TV giant is partnering with the AI company Glance to roll out this experience to DirecTV Gemini devices starting next year. “We are making television a lean-in experience versus lean back,” Rajat Wanchoo, the group vice president of commercial partnerships at Glance, tells The Verge.

“We want to give users a chance to use the advancements that have happened in generative AI to create a ChatGPT moment for themselves, but on TV.” Glance is owned by InMobi, the same company that injected ecommerce bloatware into Motorola’s budget phones.