Higgsfield Raises $130M, Hits 15M Users in AI Video Boom

Since its launch in April 2025, the platform has gained over 15 million users globally and currently generates 4.5 million videos per day. Higgsfield is transforming marketing production through high-quality, automated creative generation at scale, resulting in over three billion social media impressions, making it one of the most popular generative AI platforms in terms of social media presence. "Traditional video production wasn't built for the pace modern marketing demands," Mashrabov said in a statement.

"In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce." Higgsfield reports that 85% of its users are social media marketers, with 80% already producing commercial work, indicating that platform adoption has matured beyond casual content creation. A key insight is the rapid uptake of generative video among marketers, who are now managing full workflows, from ideation to publishing, within a single system.