AI Video Platform Higgsfield Scores USD 130M, Hits 15M Users and 4.5M Daily Videos
The AI video production landscape is heating up, with Higgsfield emerging as a standout player in the rapidly evolving creative technology space. The startup has just secured a massive $130 million Series A funding round, signaling serious investor confidence in its automated video generation platform.
Higgsfield isn't just another tech startup collecting venture capital. Its rapid user growth suggests something more compelling is happening beneath the surface of traditional marketing production.
Founded just months ago, the company has already demonstrated remarkable traction in a notoriously competitive market. Investors are clearly betting big on Higgsfield's ability to transform how businesses create visual content at scale.
The platform's approach seems to strike a delicate balance between technological idea and practical marketing needs. By automating creative generation, Higgsfield is positioning itself as more than just another AI tool - it's potentially reimagining how brands communicate visually.
So how exactly is this startup generating such intense interest? The numbers tell a provocative story.
Since its launch in April 2025, the platform has gained over 15 million users globally and currently generates 4.5 million videos per day. Higgsfield is transforming marketing production through high-quality, automated creative generation at scale, resulting in over three billion social media impressions, making it one of the most popular generative AI platforms in terms of social media presence. "Traditional video production wasn't built for the pace modern marketing demands," Mashrabov said in a statement.
"In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce." Higgsfield reports that 85% of its users are social media marketers, with 80% already producing commercial work, indicating that platform adoption has matured beyond casual content creation. A key insight is the rapid uptake of generative video among marketers, who are now managing full workflows, from ideation to publishing, within a single system.
Higgsfield's rapid ascent in the AI video space signals a potentially major moment for digital content creation. The startup has quickly scaled to 15 million users and an impressive 4.5 million daily video generation, suggesting significant market appetite for automated creative tools.
With $130 million in Series A funding and a valuation exceeding $1.3 billion, the platform appears poised for substantial global expansion. CEO Alex Mashrabov's strategic focus on advertising, marketing, and music video AI models indicates a targeted approach to content generation.
The platform's ability to produce over three billion social media impressions highlights its growing impact. Investors like Accel and Menlo Ventures seem to recognize Higgsfield's potential to simplify creative production at an unusual scale.
Still, questions remain about long-term sustainability and creative authenticity. But for now, Higgsfield represents an intriguing glimpse into how AI might reshape content generation across multiple industries. Its explosive growth suggests we're witnessing more than just another tech startup - this could be a fundamental shift in how visual content gets made.
Further Reading
- AI video startup, Higgsfield, founded by ex-Snap exec, lands $1.3B valuation - TechCrunch
- Higgsfield Extends Series A to $130M, Reaches $1.3B Valuation as AI Video Platform Scales Rapidly - The AI Insider
- Higgsfield Announces $130M Series A and Reports $200M Annual Run Rate - PR Newswire
- Higgsfield Raises $80M Series A Extension - VC News Daily
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Common Questions Answered
How many daily videos does Higgsfield generate on its AI video platform?
Higgsfield currently generates 4.5 million videos per day since its launch in April 2025. This high volume of video production demonstrates the platform's significant scale and capability in automated creative generation.
What amount of funding did Higgsfield recently secure in its Series A round?
Higgsfield raised $130 million in its Series A funding round, signaling strong investor confidence in the startup's AI video production technology. This substantial investment has helped propel the company's valuation to over $1.3 billion.
How many global users has Higgsfield attracted since its launch?
The AI video platform has gained over 15 million users globally since its launch in April 2025. This rapid user growth indicates a strong market demand for automated video generation tools in marketing and creative industries.