Editorial illustration for WordPress launches opt‑in AI assistant to edit sites via prompts
WordPress AI Assistant: Edit Sites with Natural Language
WordPress launches opt‑in AI assistant to edit sites via prompts
Since its debut in 2003, WordPress has grown into the platform behind a third of all websites. Now the core team is rolling out an optional feature that brings generative AI directly into the editing workflow. The assistant, which users must explicitly enable, can whip up images, rewrite or translate copy, and even shuffle page structures based on simple text prompts.
Interaction happens through a chat‑style interface, letting site owners describe what they need without touching code. For small businesses or hobbyists who lack design resources, the tool promises a faster route from idea to live page. At the same time, the opt‑in model keeps the traditional editor intact for those who prefer a manual approach.
While the feature is still in beta, early testers report that the prompt‑based commands can rearrange menus, adjust typography, and suggest SEO‑friendly headlines. Yet WordPress warns that the generated output may require human review, especially for translation accuracy. By keeping the assistant optional, the project aims to respect the platform’s long‑standing emphasis on user choice.
WordPress' new AI assistant will let users edit their sites with prompts The opt-in AI assistant can generate images, edit and translate text, and reorganize WordPress sites. The opt-in AI assistant can generate images, edit and translate text, and reorganize WordPress sites. Users can also interact with the AI through the new block notes feature WordPress added in its 6.9 update in December, which allows users to leave comments in the site editor. By tagging the AI assistant with "@ai" in block notes, users can give it prompts like asking it to edit a specific block of text or suggest a headline.
WordPress is now offering an optional AI assistant that lives in the site editor’s sidebar. Users can type prompts to edit text, translate copy, or generate images with Google’s Nano Banana, then drop the results straight into a page. The tool also promises to handle structural tweaks—adding new pages, swapping fonts, even reshuffling site sections—without leaving the editor. Launched on Tuesday, the feature is opt‑in, meaning site owners must enable it before any of its capabilities become available.
Early impressions suggest the workflow could speed up routine updates, yet the announcement provides no data on accuracy or how the AI handles complex design decisions. It’s unclear whether the image‑generation model respects copyright constraints or how translation quality compares with dedicated services. The assistant’s reliance on prompts may also surface usability challenges for less‑technical users.
Overall, WordPress has integrated a multi‑modal AI directly into its core editing experience, but the real impact on site maintenance and content quality remains to be measured.
Further Reading
- WordPress.com adds an AI Assistant that can edit, adjust styles ... - TechCrunch
- WordPress Launches Built-in AI Assistant for Website Editing - Mezha Media
- WordPress.com Unveils AI Assistant For Site Editing - FindArticles - FindArticles
- WordPress AI Assistant Just Gave Every Publisher a Tireless Co-Editor - The Tech Blog
Related Reading
Open Source UK PM vows action on Grok's deepfake scandal, Starmer condemns X
Open Source GPT-5 helps mathematicians offload tedious tasks, says Timothy Gowers
Open Source India proposes licensing and royalty rules for AI training by Google, OpenAI
From Archives Hugging Face Hub now hosts millions of models, hundreds k datasets, global demos
From Archives Twin Health's AI Digital Twins Target Diabetes, Obesity Management
Common Questions Answered
How does the WordPress AI Assistant work within the editor?
The WordPress AI Assistant is built directly into the editor, allowing users to make site-wide changes using natural language commands. Users can ask the assistant to generate images, rewrite content, translate text, adjust layouts, and modify design elements without leaving the editing environment.
What capabilities does the WordPress AI Assistant have in the Media Library?
In the Media Library, users can create and edit images directly using the AI assistant, which leverages Nano Banana models. The tool allows users to generate new visuals, replace existing images, change image styles, and specify aspects like aspect ratios with simple text prompts.
Is the WordPress AI Assistant available for all WordPress.com users?
The AI Assistant is currently available only for WordPress.com sites on Business or Commerce plans, and it is an opt-in feature. Users must enable the assistant in their site settings, and it works specifically with block themes rather than classic themes.
How can users interact with the WordPress AI Assistant through block notes?
With the block notes feature introduced in WordPress 6.9, users can collaborate and interact with the AI assistant by typing @ai followed by their requests. The AI can provide answers, suggestions, and even help with editing directly within the collaborative editing environment.