Editorial illustration for Samsung launches AI ad “Brighten Your After Hours” to demo Galaxy S26 video
Galaxy S26 AI Video Teases Low-Light Camera Magic
Samsung launches AI ad “Brighten Your After Hours” to demo Galaxy S26 video
Samsung’s newest promotional push leans heavily on artificial‑intelligence, sprinkling AI‑crafted clips across its social feeds to tease the forthcoming Galaxy S26. The campaign isn’t just about flash; it’s a test of how convincingly a model can mimic real‑world lighting and motion. While the tech is impressive, the company also wants to be transparent about the role of its generative tools.
Here’s the thing: the ad centers on a night‑time skateboarding scene, meant to highlight the phone’s low‑light video performance. Yet, as the clip rolls, a discreet disclaimer slides into view, noting that the footage was “generated with the assist.” Why does that matter? It signals Samsung’s willingness to blur the line between genuine capture and AI‑enhanced output, while still flagging the artificial element for viewers.
The fine‑print acknowledgment sets a tone for the rest of the rollout—an experiment in both marketing and ethical disclosure.
The "Brighten your after hours" video features two people skateboarding at night, and supposedly shows off the low-light video capabilities of the upcoming Galaxy S26 devices. Fine print appears at the bottom of the screen towards the end of the video, flagging that it was "generated with the assist.
The "Brighten your after hours" video features two people skateboarding at night, and supposedly shows off the low-light video capabilities of the upcoming Galaxy S26 devices. Fine print appears at the bottom of the screen towards the end of the video, flagging that it was "generated with the assistance of AI tools," but there are obvious signs even without the disclosure. The vegetable-laden shopping bags look artificial and unnaturally weighted, for example, and cobblestones in the road appear to shift around.
This video, and several others that use AI to promote camera features, all carry the tag line "Can your phone do that?" but don't specify if Samsung is using its own phones or AI models to generate the content. It wouldn't be the first time that the company has misrepresented its smartphone camera capabilities in marketing materials. Samsung has also been posting low-quality cartoons (which look suspiciously Disney-styled) to promote AI home appliances, cat edits, and snowmen who are ironically struggling to determine what's real -- all made or manipulated using AI.
Most include a similar AI disclosure in the clips, but YouTube and Instagram notably haven't added their own AI labels on the "Brighten your after hours" video, despite Google, Meta, and Samsung all having adopted C2PA -- the authenticity standard used by most AI labeling systems.
What does Samsung’s newest AI‑driven promo actually tell us? The “Brighten your after hours” spot shows two skaters gliding through night‑time streets, a clear nod to the low‑light video promises of the forthcoming Galaxy S26 line. Beneath the closing frames, a fine‑print note admits the clip was “generated with the assist…”, indicating generative AI played a role in its creation.
Samsung has been flooding its YouTube, Instagram and TikTok feeds with similar AI‑styled videos, a pattern that suggests the company is treating AI as a marketing staple rather than a novelty. Yet its AI disclosures appear uneven; the fine print appears only at the end, and earlier posts have offered little context. This inconsistency raises questions about transparency, especially as the brand touts AI integration across phones, appliances and other devices.
It's unclear whether viewers can reliably distinguish between genuine footage and AI‑enhanced content. Until Samsung standardises its labeling, the line between demonstration and advertisement will stay blurred.
Further Reading
- Samsung Uses AI-Generated Ads to Market Galaxy S26 - TechBuzz.ai
- Samsung Galaxy S26 Ultra: Latest camera teaser is AI slop - NotebookCheck
- Samsung “shows off” Galaxy S26 Ultra camera improvements in an AI video - PhoneArena
- Samsung Galaxy S26 Ultra Latest camera teaser is AI slop - NotebookCheck
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Common Questions Answered
How is Samsung using AI to demonstrate the Galaxy S26's video capabilities?
Samsung created an AI-generated promotional video called 'Brighten Your After Hours' featuring two people skateboarding at night to showcase the phone's low-light video potential. The video includes a fine print disclosure that it was generated with AI tools, demonstrating the company's commitment to transparency about AI-generated content.
What transparency measures does Samsung include with its AI-generated promotional content?
Samsung adds a fine print disclosure at the end of the AI-generated video, explicitly stating that the content was 'generated with the assistance of AI tools'. This approach follows the company's recent efforts to be transparent about AI-generated media, including watermarking and metadata tagging in their Galaxy phone features.
What are some noticeable signs that the Galaxy S26 promotional video was AI-generated?
The AI-generated video contains some artificial-looking elements, such as unnaturally weighted vegetable-laden shopping bags and potentially unrealistic cobblestone textures. These subtle imperfections suggest the video was created using generative AI tools rather than being a traditional live-action shoot.