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Joe Gebbia, Airbnb co-founder, holds a sleek metallic device, hinting at the OpenAI and Jony Ive design partnership.

Editorial illustration for Joe Gebbia seen with metallic device as OpenAI, Jony Ive partnership looms

Joe Gebbia Teases Mystery Device from OpenAI Design Lab

Joe Gebbia seen with metallic device as OpenAI, Jony Ive partnership looms

Updated: 3 min read

A photograph of a guy with a shiny thing on his head is not news. Unless the guy is Joe Gebbia, the former Airbnb co-founder turned U.S. Chief Design Officer.

The glint on his temple appeared just as legendary designer Jony Ive and OpenAI’s Sam Altman are deep in a secretive hardware partnership. The internet has seized on it. It has decided this metallic glint is a prototype.

Hope, it turns out, is a stronger force than reason.

Anticipation for what kind of hardware OpenAI will eventually release has been brewing since last May, when Jony Ive and OpenAI CEO Sam Altman announced a partnership to create a unique line of AI-powered devices. It's a small detail that's likely just coincidental, but Ive and Altman also sipped on espressos in that announcement video. At OpenAI's developer conference, Ive said that he hoped the upcoming AI devices would "make us happy and fulfilled, and more peaceful and less anxious, and less disconnected." Despite OpenAI's past denials, commenters on social media are holding out hope that this mysterious, metallic device could be a glimpse of OpenAI's hardware or that another powerful startup has convinced a US official to test their prototype. Keeping all of that in mind, it's still very possible that this brouhaha is about nothing at all, and Gebbia is just rocking an odd-looking set of unidentified headphones.

OpenAI officially denies everything. Ive speaks of peace and connection. Then a blurry photo leaks.

That’s all it takes. This is the tech hype cycle now: a vacuum we rush to fill with our own speculation. The device, should it ever be real, will eventually be judged on utility.

For the moment, its sole purpose is to make us scrutinize a public servant’s ear and argue online. That might be the most authentic function it ever serves.

Common Questions Answered

What mysterious device was Joe Gebbia seen holding in San Francisco?

Joe Gebbia was photographed with a sleek, silver metallic object that appears to be a prototype device, sparking speculation about its connection to the OpenAI and Jony Ive partnership. The unconfirmed device was spotted at a San Francisco café and quickly went viral on social media, generating significant interest in potential AI-powered hardware.

What details are known about the OpenAI and Jony Ive partnership announced last May?

In May, OpenAI CEO Sam Altman and design legend Jony Ive announced a collaboration to create a unique line of AI-powered devices. During the announcement, Ive expressed hope that these upcoming devices would enhance human happiness, fulfillment, and peace, though specific details about the hardware remain largely undefined.

How did social media react to Joe Gebbia's mysterious device sighting?

The brief video of Joe Gebbia with the metallic gadget quickly went viral, amassing over half a million views on social media platform X. Users immediately began speculating about a potential connection to the OpenAI and Jony Ive hardware partnership announced earlier in the year.

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