AI creators may crash influencer economy; creators urged to guide debate
The rise of AI‑generated personalities has unsettled the very platform that built today’s influencer economy. Brands pour millions into creators whose followings feel authentic, yet algorithms now churn out avatars that mimic that authenticity at scale. Critics warn that the flood of synthetic voices could dilute audience trust, making it harder for human creators to command attention—or even to earn a living.
One observer, who carved a niche by flagging the tell‑tale signs of AI‑made videos—fuzzy textures, warped lighting, and other visual glitches—argues that the conversation about these risks won’t emerge organically from the bots themselves. He stresses the need for a perspective rooted in the creator community, someone who “gets it” and can steer the debate before the market destabilizes.
But he also knew that this wasn't the sort of conversation that was going to be started by the current crop of AI influencers, "there needs to be someone who comes from more like this Creator space who gets it."
But he also knew that this wasn't the sort of conversation that was going to be started by the current crop of AI influencers, "there needs to be someone who comes from more like this Creator space who gets it." He found his niche quickly, posting about the tells of AI videos like fuzzy textures, wobbly eyes, or items popping in and out of existence in the background. While Jeremy's primary focus remains on AI literacy and identifying Sora-generated slop, he's also started digging into the pitfalls and potential dangers posed by the growing number and improving quality of AI-generated videos, especially for creators. AI red flags - Soft skin textures and "dreamy" vibes - "Sora Noise" or textures that move and dance - Inconsistent background details - Gibberish instead of real words on signs or documents - Wobbly eyes - Creepily perfect teeth - Rushed speech patterns - It's too good to be true Ultimately, the creator economy is one of attention.
And now people are competing with an endless stream of AI-generated content. Jeremy wants people to understand that "this isn't hard." Sora 2 is free and has removed many of the barriers to people churning out clips, it can generate audio, and, at first glance, it can be pretty convincing. The goal here doesn't even have to be all that nefarious.
Sometimes it's just about generating views and tapping into the TikTok Creator Fund. A seven-second AI clip of a cat doing something absurd isn't worth much on its own. But stitched together into a minute-long compilation, if that managed to get five million views, it could net the account holder around $1,000, according to Jeremy.
Will AI‑generated creators reshape the influencer market? Jeremy Carrasco’s rapid rise suggests they could. In June he posted his first videos, and by now he holds over 300,000 followers on TikTok and Instagram—numbers that place him among the most‑followed voices on AI literacy, even if they fall short of mainstream stars.
He uses the same platforms that fuel traditional influencer culture to flag the tell‑tale signs of synthetic content, from fuzzy textures to odd phrasing. Yet Carrasco himself warns that the current wave of AI influencers may not spark the needed conversation; he argues that someone rooted in the creator community must lead. This perspective frames a tentative outlook: the impact of AI‑driven personas on the broader economy remains uncertain, and whether they will merely coexist with human creators or displace them is still unclear.
What is evident is that Carrasco has carved a niche by blending education with the format of popular short‑form video, and his approach may influence how the debate around AI content evolves. The coming months will reveal whether such efforts can steer the discourse or simply add another voice to a crowded feed.
Further Reading
- AI in Influencer Marketing: The 2025 Playbook - indaHash
- AI in Influencer Marketing: Trends & Future - HeyGen
- A Deepdive Into How AI Is Shaping the Creator Economy in 2025 - HelloPartner
- AI Influencer Marketing: Key 2025 Limitations for Brands - Impact
- AI in influencer deals highlight creator economy IP gaps - Digiday
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Common Questions Answered
How are AI‑generated personalities affecting the influencer economy according to the article?
The article explains that AI‑generated personalities are flooding platforms with synthetic avatars that mimic authentic creators, causing brands to worry that audience trust may erode. This dilution makes it harder for human influencers to capture attention and sustain their earnings.
What specific visual cues does Jeremy Carrasco highlight to identify AI‑made videos?
Jeremy Carrasco points out tell‑tale signs such as fuzzy textures, wobbly eyes, and objects that pop in and out of the background. These imperfections help viewers distinguish synthetic content from genuine creator footage.
What role does Sora play in the AI‑generated content discussed in the article?
Sora is mentioned as a source of AI‑generated video output that often contains the “slop” Carrasco flags, including the visual glitches he highlights. By identifying Sora‑generated material, creators can improve AI literacy and expose low‑quality synthetic media.
How quickly did Jeremy Carrasco grow his following on TikTok and Instagram after posting his first AI‑literacy videos?
Carrasco posted his first videos in June and has since amassed over 300,000 followers across TikTok and Instagram. This rapid growth places him among the top AI‑literacy voices, though he still trails behind mainstream influencer stars.