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Business & Startups

China offers cheaper electricity to AI firms abandoning NVIDIA chips

3 min read

China is nudging AI start‑ups toward home‑grown chips with a price‑cut on power bills, hoping to offset the extra kilowatts those processors demand. While NVIDIA’s GPUs have long set the benchmark for efficiency, Chinese manufacturers are still catching up, and the gap shows up in electricity costs. Local governments, eager to showcase their industrial clout, have begun dangling cheaper rates as a lure for firms willing to swap out foreign hardware.

The move comes after a recent inquiry by AIM that identified three AI companies still weighing the switch; none have answered the outlet’s questions yet. Officials argue that the subsidy will make domestically produced semiconductors more viable for large‑scale models, even if they currently sip more juice per operation. As municipalities race to court these data‑hungry players, the broader strategy hints at a calculated trade‑off: accept higher energy use now in exchange for a longer‑term boost to the home‑grown chip sector.

The new policy aims to offset the increased electricity consumption of Chinese-made semiconductors, which are less energy‑efficient than those made by NVIDIA, according to reports. The three companies have not yet responded to AIM's queries. Local authorities have been competing to attract large‑sca

The new policy aims to offset the increased electricity consumption of Chinese-made semiconductors, which are less energy-efficient than those made by NVIDIA, according to reports. The three companies have not yet responded to AIM's queries. Local authorities have been competing to attract large-scale data projects by combining power subsidies with cash grants.

Some incentives can cover a data centre's operating costs for about a year. Industrial electricity prices in these western provinces are already approximately 30% lower than those in coastal China, and the subsidies will further reduce them to around RMB 0.4, or 5.6 US cents, per kilowatt-hour. By comparison, the average industrial electricity cost in the US is roughly 9.1 cents per kWh, according to the US Energy Information Administration.

Beijing's latest measures underline its intent to develop a self-sufficient AI and semiconductor ecosystem amid ongoing tensions with the US. According to experts, Chinese chips reportedly consume 30-50% more power than NVIDIA's models to produce the same computing output. Huawei has sought to counter this by clustering multiple Ascend 910C chips to enhance performance, though this increases energy usage.

Despite such challenges, China's centralised and relatively greener power grid offers cheaper energy than the US, with no imminent shortage.

Related Topics: #AI #NVIDIA #China #semiconductors #electricity #subsidies #data centres

Can cheaper power shift AI workloads away from NVIDIA? The new subsidies cut electricity bills for primary data centres that run Chinese‑made chips by up to half, according to the Financial Times. Provinces such as Gansu, Guizhou and Inner Mongolia are already offering the discounts, targeting firms that adopt Huawei or Cambricon silicon.

The policy is presented as a way to offset the higher energy draw of domestic semiconductors, which reports say are less efficient than NVIDIA’s. Yet it is unclear whether the financial incentive will fully compensate for that inefficiency or persuade large‑scale operators to switch. Local authorities appear to be racing each other to lure projects, but the three companies cited have not responded to AIM’s queries, leaving their stance unknown.

If the subsidies succeed, they could reduce reliance on U.S. technology, a goal the government has highlighted. However, the actual impact on AI deployment costs and on China’s broader semiconductor ambitions remains uncertain.

Further Reading

Common Questions Answered

How does China's new electricity subsidy aim to offset the higher energy consumption of Chinese-made semiconductors compared to NVIDIA GPUs?

The subsidy reduces electricity bills for data centres using domestic chips by up to 50%, directly compensating for the lower energy efficiency of Chinese-made semiconductors. By lowering operating costs, the policy encourages AI firms to switch from NVIDIA GPUs to locally produced alternatives.

Which Chinese provinces are offering the electricity discounts, and which domestic chip manufacturers are targeted by the policy?

Provinces such as Gansu, Guizhou, and Inner Mongolia have announced the discounted rates. The incentives specifically target firms that adopt domestic silicon from manufacturers like Huawei and Cambricon.

What additional financial incentives, besides cheaper power, are local authorities providing to attract large‑scale AI data projects?

Local governments are combining the electricity subsidies with cash grants that can cover a data centre's operating costs for roughly a year. These combined incentives are part of a competitive effort to draw AI workloads away from foreign hardware providers.

Why might AI start‑ups consider abandoning NVIDIA chips in favor of Chinese-made processors despite the efficiency gap?

Although Chinese-made processors are currently less energy‑efficient than NVIDIA GPUs, the substantial reduction in electricity costs—potentially halving power bills—makes the total cost of ownership more attractive. The financial relief, coupled with regional subsidies, can offset the efficiency disadvantage for many AI firms.